Product Executive (Optometry)

Responsibilities:

Major activities Technical assist/Complaint handling. To be a knowledge repository, able to help in content development, new product training & technical assistance to the sales team & customers if necessary.

Track key performance indicators

Monitor metrics such as sales number, customer adoption rates, and user engagement to assess the product's success. Product Go-to-Market Strategy Develop launch plan, oversee product Marketing, manage product positioning. Analyze competitor landscape Identify and assess competitor offerings to ensure the product stands out and offers a unique value proposition.

Conduct market research

Understand customer needs, preferences, and market trends to inform product development decisions.

Make data-driven decisions

Utilize data insights to inform product roadmap updates, feature enhancements, and future product development strategies.

Oversee product marketing

Work with the marketing team to develop effective marketing campaigns that generate awareness and interest in the product.

Manage a product roadmap

This translates putting a strong plan, outlining key features, functionalities, and release timelines.

Internal Interactions:

Sales team-To deploy the Market, product strategy, helping in achieving target, & technical Assistance if required.

Production or Division-

To give rolling forecast, to under stock issues, to know about new product development, under product information.

Market Executives, Marketing Manager-To create the market strategy, To deploy market strategy, Design Team- To work in content creation,

External Interactions:

Dealer -in understanding the market reality, competitor landscape and to gather market information

With Customers (KOL)- to Communicate the product features, & engaging them in marketing activities., solving product complaints.

Position Requirements:

2 – 5 yrs experience in Ophthalmology Surgical field/ Optometry field

This role includes Travel and fieldwork across India.

Qualification: optometrist

Experience: 2 to 5 years

Location: Madurai

Interested candidates can share their resumes at recruitment@aurolab.com