Product Executive

We are hiring for the Product Executive from an FMCG Background for the Gurgaon location.

Experience: 3 Years - 5 Years

Salary: Best in the Industry

Roles & Responsibilities:

Market Research: Conduct comprehensive market research to identify emerging trends, customer needs and competitive landscapes. Translate findings into actionable insights to drive product innovation.

Product Development Support: Collaborate with stakeholders and assist in product development on desired roadmap and timelines.Product Positioning:

Develop product positioning, messaging, USPs & RTBs that effectively communicate the product's value proposition to target audiences.

Implement Go-to-Market Strategy: Execute go-to-market strategies for new product launches. Coordinate with cross-functional teams to ensure successful product launches, including planning, execution, and post-launch analysis.

Marketing Collateral: Conceptualize marketing collaterals to support sales and marketing efforts. Ensure that marketing materials effectively communicate product RTBs, benefits and features.

Product Training: Prepare product training material for internal stakeholders & external sales team. Conduct training sessions as per the training schedule.

Performance Tracking: Monitor and analyze the performance of product marketing initiatives, including campaign effectiveness, lead generation and sales conversion rates. Use data-driven insights to optimize marketing strategies and improve product performance.

Customer Feedback: Gather feedback from customers and sales teams to understand product strengths, weaknesses and areas for improvement. Advocate for customer needs and preferences in product development discussions.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Leave encashment
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Ability to commute/relocate:

• Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• OTC Products: 2 years (Required)

Language:

• English (Required)

Location:

• Gurgaon, Haryana (Preferred)

Work Location: In person

Expected Start Date: 01/07/2025