PPC Team Lead (Google Ads Specialist)

As a PPC Team Lead at our company, you will play a crucial role in driving the success of digital advertising campaigns. With a focus on Google Ads and Meta Ads, you will lead a team to deliver exceptional results for our clients. Your responsibilities will include: - Strategically planning, implementing, and optimizing campaigns across Google Ads and Meta Ads, with Google Ads as the primary channel. - Providing leadership, mentorship, and oversight to a team of PPC executives to maintain quality control and improve team capabilities. - Conducting advanced keyword research, audience segmentation, and creative testing to maximize campaign efficiency. - Managing budgets, pacing, and bidding strategies to optimize conversions and ROI. - Establishing proper tracking mechanisms (Google Tag Manager, GA4, enhanced conversions) and ensuring data accuracy. - Preparing in-depth performance reports, highlighting insights, trends, and actionable recommendations for internal stakeholders and clients. - Collaborating with SEO, content, and design teams to align campaign strategies across channels. - Remaining updated on evolving Google Ads and Meta Ads features, policies, and best practices, integrating new opportunities into campaign strategy. To excel in this role, you should have: - A Bachelor's degree in marketing, advertising, or a related field (or equivalent experience). - Minimum 3 years of proven hands-on experience managing Google Ads and Meta Ads campaigns. - Strong command of campaign types including Search, Display, Shopping, Performance Max, and Meta lead generation/conversion campaigns. - Proficiency with analytics tools including GA4, Google Tag Manager, and Looker Studio. - Demonstrated ability to analyze large data sets, extract insights, and make optimization decisions. - Strong leadership and communication skills with the ability to manage multiple projects simultaneously. - In-depth knowledge of PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms. - Familiarity with conversion tracking and web analytics tools. - Excellent understanding of keyword research, bid management, and ad copywriting. - Up-to-date with the latest digital marketing trends and best practices. - Ability to work in a fast-paced, results-driven environment. - Certifications in Google Ads, Meta Ads and other relevant platforms are preferred.,