PPC Specialist/ PPC Expert/ Sr. PPC Specialist

Performance marketing, with a proven track record of managing successful campaigns. Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager

Key Responsibilities:

• Strategy Development: Create and execute comprehensive marketing strategies, including Social media, PPC, and public relations campaigns, to increase online presence and drive business growth.
• Social Media Marketing (SMM): Develop and manage social media strategies across various platforms (Facebook, Instagram, LinkedIn, etc.) to enhance brand visibility and engagement.
• Pay-Per-Click (PPC) Campaigns: Plan, execute, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media channels to achieve maximum ROI.
• Public Relations (PR): Coordinate with internal and external stakeholders to build strong brand reputation and manage online PR activities.
• Team Leadership: Supervise and mentor a team of digital marketing professionals, ensuring efficient execution of tasks and continuous improvement in skills and performance.
• Analytics and Reporting: Monitor, analyse, and report on campaign performance metrics, providing insights and recommendations for improvement.
• Budget Management: Allocate budgets across digital channels and optimize spending for the highest return on investment.
• Market Trends: Stay up to date with industry trends, tools, and technologies to keep strategies effective and competitive.Monitor and optimize ad campaigns to achieve key performance indicators (KPIs), such as ROAS and CPI.Analyze campaign performance data and provide actionable insights to improve ROI.Lead A/B testing and experimentation with new ad creatives, copy, and targeting options

Required Skills and Qualifications:

• Should have at least 2+ years of experience in the marketing agency working with both international and domestic clients
• Proven experience working in a marketing agency
• Strong understanding of Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools
• Excellent leadership and team management skills
• Ability to analyse data and derive actionable insights
• Strong written and verbal communication skills
• Bachelors degree in marketing, Business, or a related field