PPC Specialist

InstaServ is looking for a talented PPC Specialist with hands-on experience in managing Google Ads, Facebook Ads, shopping ads, catalogue ads, and lead generation campaigns. In this role, you will be responsible for planning, executing, and optimizing PPC campaigns to drive targeted traffic, generate leads, and maximize conversions for our clients.

Key Responsibilities:

• Develop, launch, and manage PPC campaigns across Google Ads and Facebook Ads.
• Conduct comprehensive keyword research, craft compelling ad copy, and implement precise ad targeting to optimize campaign performance.
• Set up and optimize shopping ads, catalogue ads, and lead generation campaigns in alignment with client objectives.
• Monitor campaign performance, analyze metrics, and provide actionable insights for improvement.
• Conduct A/B testing and implement strategies to enhance CTR, conversion rates, and ROAS.
• Stay informed on the latest industry trends, best practices, and platform updates to ensure campaigns are effective.
• Collaborate closely with the digital marketing team to ensure PPC strategies support overall marketing goals.

Requirements:

• Proven experience as a PPC Specialist or in a similar role, with expertise in Google Ads and Facebook Ads.
• Strong understanding of PPC concepts, including keyword research, ad targeting, bidding strategies, and campaign optimization.
• Experience managing shopping ads, catalogue ads, and lead generation campaigns.
• Proficiency with Google Ads, Facebook Ads, Google Analytics, and Facebook Business Manager.
• Excellent analytical skills to interpret data, identify trends, and make data-driven decisions.
• Strong communication and teamwork skills to collaborate effectively within a dynamic team.

Job Types: Full-time, Permanent

Pay: ₹25,255.14 - ₹40,998.34 per month

Benefits:

• Leave encashment

Work Location: In person