PPC Specialist

The Paid Media Specialist position at GladOwl, a leading Digital Marketing Agency in Pune, requires a strategic and data-driven professional with 4-5 years of experience in paid media. In this role, you will be responsible for developing and executing high-quality traffic strategies through various paid media channels, such as Search Engine Marketing (SEM) and Meta Ads. Your analytical skills, proficiency in Excel, and effective communication will be crucial in driving performance marketing outcomes for top-tier brands. Key Responsibilities: - Lead the strategy, execution, and performance management of paid campaigns on platforms like Google Ads, Meta Ads (Facebook/Instagram), and Programmatic channels. - Manage the end-to-end client lifecycle, from acquisition to campaign optimization. - Collaborate with leadership to refine strategic direction and provide expert digital advertising consultation. - Conduct keyword research, develop ad copy, and optimize campaigns based on business objectives. - Analyze creatives and audience data through A/B testing to identify high-performing assets. - Utilize analytics tools like Google Analytics and others to measure campaign impact and user behavior. - Optimize client budgets to maximize Return on Ad Spend (ROAS) and campaign performance. - Provide actionable insights for landing page optimization, ad creatives, and targeting approaches. - Maintain campaign budgets and deliver clear performance tracking and reporting on key metrics. - Support Quarterly Business Reviews (QBRs) by preparing data and performance insights. - Stay updated with platform changes, digital marketing trends, and competitive landscape developments. Requirements: - 4-5 years of hands-on experience in paid media, focusing on Search Marketing and Social Media Advertising. - Bachelor's degree or higher in Science, Engineering, or a related analytical discipline. - Strong analytical and problem-solving skills with a data-driven mindset. - Excellent command of written and spoken English for effective communication. - Familiarity with digital marketing platforms like Google Ads, Meta Ads, Google Analytics, Adobe Analytics, and Google Marketing Platform. - Advanced proficiency in Excel and PowerPoint for reporting and presentations. - Certifications such as Google Ads, Google Analytics, and Meta Blueprint are a strong plus. Join GladOwl as a Paid Media Specialist and leverage your expertise to drive successful paid media campaigns for top-tier brands in a dynamic and innovative environment.,