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PPC Expert (3 to 4 yrs)

4 years

0 Lacs

Noida Uttar Pradesh India

Posted:4 weeks ago| Platform: Linkedin logo

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Skills Required

crm automation data ads drive retargeting research targeting test collaboration content design reports strategies score optimization certification

Work Mode

On-site

Job Type

Full Time

Job Description

About Traviyo:


Google Ads optimization


Job Summary:


Google Ads & Meta Ads


Key Responsibilities:


  • Plan, launch, and optimize high-converting 

    Google Ads

     campaigns (Search, Display, YouTube, and Remarketing).
  • Set up and manage effective 

    Meta Ads

     campaigns (Facebook & Instagram), including lookalike and retargeting strategies.
  • Conduct deep keyword and audience research to identify growth opportunities.
  • Continuously monitor campaign performance, adjusting bids, targeting, and creative to improve ROI and reduce cost-per-lead.
  • Create, test, and optimize ad copy and visuals in collaboration with the content/design team.
  • Implement and manage 

    conversion tracking

    , 

    UTM tagging

    , and 

    analytics

     for both platforms.
  • Prepare and present clear campaign performance reports, with insights and action plans.
  • Stay current with the latest advertising trends, tools, and algorithm changes on both platforms.


Requirements:


  • 3–4 years of proven experience managing 

    Google Ads

     and 

    Meta Ads

     campaigns.
  • Strong understanding of campaign structure, bidding strategies, quality score, and audience segmentation.
  • Hands-on experience with 

    Google Analytics

    , 

    Google Tag Manager

    , and 

    Meta Business Suite

    .
  • Excellent optimization skills – with a track record of reducing CPL and increasing conversions.
  • Google Ads and Meta Ads certification is a plus.


Company:

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