PPC Ads Specialist (Sponsored Ads & Brand Ads)

About the Role

PPC Ads Specialist

Key Responsibilities

• Plan, create, and optimize

  Sponsored Ads & Brand Ads

  campaigns.
• Conduct keyword research and manage targeting strategies (exact, phrase, branded, generic).
• Optimize bids and budgets to achieve KPIs (CTR, CPC, ATC, Orders, ROAS, etc.).
• Track and analyze campaign performance, delivering actionable insights.
• Collaborate with internal teams to ensure campaign strategies align with advertiser objectives.
• Manage

  bulk uploads, campaign planners, and reporting dashboards

  .
• Support ad creatives (copies, visuals) and conduct

  A/B testing

  .
• Drive

  high serve rate, spend utilization, and overall ad performance improvements

  .

Key Skills & Qualifications

• 1–3 years of experience in

  PPC advertising, self-serve ads, or digital marketing platforms

  .
• Strong knowledge of

  keyword targeting, bidding strategies, and ad formats

  .
• Proficiency in

  Excel/Google Sheets

  and campaign management tools.
• Analytical ability to convert data into actionable recommendations.
• Strong communication and

  stakeholder management skills

  .
• Familiarity with

  e-commerce advertising ecosystems

  is a plus.

Preferred Profile

• Prior experience with

  Amazon Ads, Flipkart Ads, or similar self-serve ad platforms

  .
• Advanced technical skills in

  campaign management and optimization

  .
• Ability to handle

  multiple accounts in a fast-paced environment

  .