Post Production Lead

About the Role

We are looking for a highly capable, creative, and execution-driven Production Lead who can convert scripts into powerful, high-performing video ads. This role demands someone who understands D2C brand storytelling, social media content formats, UGC-style videos, testimonials, monologues, product showcases, and performance-first ads.

You will lead a full in-house + freelance ecosystem of video editors, cinematographers, actors, influencers, and production partners—ensuring timely, high-quality output across all marketing channels.

The ideal candidate comes from D2C brands, creative agencies, or production houses, with hands-on experience producing fast-paced digital content.

Key Responsibilities:

1. Full Production Ownership

• Take scripts from the creative team and convert them into complete shoot & production plans.
• Execute: UGC videos, Testimonials, Monologue-style ads, Product shoots, Feature/USP-based videos, Review-style ads, Brand intro films, Showreels, Short ads, reels, and performance creatives, TVCs, AI-based content (AI voiceover, AI characters, AI video formats)
• Ensure editing, sound, transitions, branding, and storytelling are done to perfection.

2. Team & Talent Management

• Manage and mentor: Video editors, Cinematographers, Actors & Models, UGC creators, Influencers, Production assistants & freelancers
• Hire and train new team members based on evolving content needs.
• Maintain a reliable network of production talent and agencies.

3. Creative Direction & Quality Control

• Translate scripts into strong visual stories aligned with D2C performance goals.
• Review raw footage, edits, and final versions to ensure top-tier quality.
• Ensure every video communicates the right message and drives measurable impact.
• Maintain consistency in tone, pacing, aesthetics, and brand voice.

4. Operational Excellence

• Prepare shoot schedules, call sheets, timelines, and execution plans.
• Manage equipment, locations, permissions, budgets, and logistics.
• Ensure fast turnaround without compromising creative quality.
• Coordinate closely with scriptwriters, designers, and marketing teams.

Required Skills & Experience:

• 5–10 years in production roles within D2C brands, creative agencies, or digital-first companies.
• Proven experience managing end-to-end video production for: Social media ads & reels, UGC content, Testimonial videos, On-camera monologue ads, Product demo & feature videos, Review-style content, Brand videos & showreels, Influencer content, TVCs, AI-led content formats
• Deep understanding of performance-focused storytelling for digital ads.
• Strong knowledge of video editing workflows, basic cinematography, lighting, sound, and post-production.
• Exceptional leadership and project management skills.
• Ability to manage multiple shoots and deadlines simultaneously.
• Strong creative instincts with an understanding of what drives conversions in D2C.