Performance Specialist

As the ideal candidate for this role, you will be responsible for implementing various digital marketing strategies to enhance the online presence and performance of the company. Your primary focus areas will include: - App Store Optimization (ASO) to improve the visibility and ranking of the company's mobile applications. - Paid Advertising (PPC, Display, Social Media) management on platforms such as Google, Bing, Yahoo Gemini, and social media channels to drive traffic and conversions. - Content Marketing & Copywriting to create engaging and compelling content that resonates with the target audience. - User Acquisition & Retention Strategies to attract new users and retain existing customers through effective marketing campaigns. - Analytics & Performance Tracking to monitor and analyze the performance of various marketing initiatives and optimize them for better results. - A/B Testing & Experimentation to identify the most effective marketing strategies and refine them for optimal performance. - Cross-Functional Collaboration with other teams to ensure alignment and synergy in marketing efforts. - Market Research & Trend Analysis to stay updated on industry trends and consumer preferences for strategic decision-making. Key Skills required for this role include: - Managing multiple PPC advertising campaigns on platforms like Google, Bing, and Yahoo Gemini. - Creating and managing various types of ads including Search, Mobile, Display, Engagement, Dynamic, and Gmail ads. - Managing YouTube campaigns to reach a wider audience through video marketing. - Generating leads and conversions within specified budgets while improving Quality Score and lowering CPC. - Optimizing and planning PPC strategies for better performance and results. - Conducting keyword research and writing effective PPC ads to align with campaign goals. - Performing data analysis and delivering monthly reports to track and measure campaign performance. - Competitor analysis using tools like SEM Rush to identify strengths and weaknesses in the market. - Creating landing pages that are optimized for conversions and user engagement. Overall, this role requires a combination of strategic thinking, analytical skills, creativity, and a strong understanding of digital marketing principles to drive business growth and success.,