Performance Media Buyer - US Shift

Job Overview

Performance Media Buyers

Primary Duties and Responsibilities

• Launch and manage lead gen campaigns across Meta (Facebook/Instagram),

  Google, and TikTok Ads
• Achieve and improve CPL (Cost per Lead) or CPA (Cost per Acquisition) targets
• Conduct A/B testing on creatives, audiences, and landing pages
• Retarget and scale winning campaigns effectively
• Analyze performance using platforms like RedTrack, Voluum, or similar
• Collaborate with the creative team and provide feedback on ad creatives and landing pages
• Use Go High Level, Zapier, Make, or similar tools for automation and CRM tasks
• Build reports using advanced Excel or Google Sheets (with pivot tables, VLOOKUP, etc.)

Must-Have Qualifications:

• Minimum 4 years of experience running Meta Ads (with proven lead-gen success)
• Hands-on experience with Google Ads and TikTok Ads for B2C lead generation

• Managed ad budgets of at least 8 lakh (~$10K/month) while hitting CPL or CPA goals

• Experience with campaign optimization, split testing, retargeting, and scaling
• Proficiency in analytics tools (RedTrack, Voluum, or similar)
• Familiarity with CRMs like Go High Level and automation via Zapier/Make
• Advanced Excel or Google Sheets skills for data reporting

• Strong written and spoken English communication

Bonus Skills:

• (Preferred, Not Mandatory): Understanding of US compliance: TCPA, CAN-SPAM, call tracking. Experience in the home services industry (roofing, solar, HVAC, etc.)

Shift Timing & Location

• Location:

   Remote (India-based candidates only)

• Shift Timings: US Pacific Time (8 AM - 5 PM PT) - 8:30 PM IST - 5:30 AM IST

• Industry: B2C, Digital Marketing Agency (Home Services)

• Experience Required:

   Minimum 4 years