Performance Media Buyer - US Shift OPK E Services

4.0 - 8.0 years

6 - 10 Lacs

Gurugram

Remote

Job Overview We are hiring experienced Performance Media Buyers to run and optimize lead generation campaigns for our US-based contractor clients in the home services industry. This is a remote, full-time role for India-based professionals with a strong track record in Meta Ads , and additional experience with Google Ads and TikTok . Candidates must be available during US Pacific Time hours and be skilled in campaign management, A/B testing, and data reporting. Familiarity with tools like RedTrack , Go High Level , Zapier , and advanced Excel/Google Sheets is essential. Primary Duties and Responsibilities Launch and manage lead gen campaigns across Meta (Facebook/Instagram), Google, and TikTok Ads Achieve and improve CPL (Cost per Lead) or CPA (Cost per Acquisition) targets Conduct A/B testing on creatives, audiences, and landing pages Retarget and scale winning campaigns effectively Analyze performance using platforms like RedTrack, Voluum, or similar Collaborate with the creative team and provide feedback on ad creatives and landing pages Use Go High Level, Zapier, Make, or similar tools for automation and CRM tasks Build reports using advanced Excel or Google Sheets (with pivot tables, VLOOKUP, etc.) Must-Have Qualifications: Minimum 4 years of experience running Meta Ads (with proven lead-gen success) Hands-on experience with Google Ads and TikTok Ads for B2C lead generation Managed ad budgets of at least 8 lakh (~$10K/month) while hitting CPL or CPA goals Experience with campaign optimization, split testing, retargeting, and scaling Proficiency in analytics tools (RedTrack, Voluum, or similar) Familiarity with CRMs like Go High Level and automation via Zapier/Make Advanced Excel or Google Sheets skills for data reporting Strong written and spoken English communication Bonus Skills: (Preferred, Not Mandatory): Understanding of US compliance: TCPA, CAN-SPAM, call tracking. Experience in the home services industry (roofing, solar, HVAC, etc.) Shift Timing & Location Location: Remote (India-based candidates only) Shift Timings: US Pacific Time (8 AM - 5 PM PT) - 8:30 PM IST - 5:30 AM IST Industry: B2C, Digital Marketing Agency (Home Services) Experience Required: Minimum 4 years

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