performance Marketing

Job Description

Preference for a candidate with: Prior experience of Performance Marketing (B2B OR D2C) is a must. Hands on with the popular advertising platforms The role will be responsible for managing end-to-end performance marketing including media planning and paid. campaign execution for Kestone. Hands-on knowledge of Digital advertising ecosystem including Google Ads, Facebook ads, E-commerce Ads, Analytics, and Affiliates is a must. Knowledge of SEO/SMO will be an advantage. Key Responsibilities: Media Planning of Kestone campaigns in accordance with the business objectives. Strategize, build, and execute performance marketing and PPC strategy across all channels. Measure and report performance of all performance marketing campaigns, and assess the same against goals (ROI and KPIs) Monitor and optimize the overall PPC strategy for maximum output. Report project progress and outcomes to business owners on a weekly, monthly, and quarterly basis using Google Analytics and similar platforms. Experience and Qualifications: 2-3 years of experience in a similar role. Media Management experience. A proven track record of creating and executing advertising plans that are creative, engaging, testable, and highly analytical. Ability to stay highly organized and efficient in a fast-paced, high-performance work environment. A proven track record of managing digital marketing projects for a range of clients. Working knowledge of the overall digital marketing mix – Web Analytics, Email, SEO, PPC, Content, Social & Affiliates Strong communication and Digital Marketing Agency Background Capable of running D2C advertisements and generate positive scalable growth for the client