Performance Marketing Specialist (Mumbai-Goregaon)

We are looking for a skilled PPC Marketing Specialist with 1-3 years of experience to manage

and optimize pay-per-click (PPC) campaigns across multiple marketing platforms. The ideal

candidate will have a strong background in handling budgets, optimizing ROI, and driving

revenue growth through strategic marketing initiatives.

Key Responsibilities:

● Plan, develop, and execute PPC campaigns on platforms including Google Ads,

Facebook, LinkedIn, and other relevant channels.

● Manage and optimize budgets to achieve maximum ROI and ensure campaigns remain

cost-effective.

● Monitor and analyze performance metrics (CPC, CTR, Conversion Rate, etc.) to ensure

goals are met and exceeded.

● Collaborate with internal teams to align PPC campaigns with overall marketing

objectives and strategies.

● Conduct market and competitor research to identify new opportunities for growth and

optimization.

● Prepare detailed reports on campaign performance, including ROI, revenue generation,

and other key metrics.

● Implement A/B testing strategies to continuously improve ad performance and

conversion rates.

● Stay up-to-date with the latest industry trends, tools, and best practices in PPC & advertising.

Key Requirements:

● 1-3 years of proven experience in PPC marketing across platforms like Google,

Facebook, Twitter, LinkedIn, etc.

● Strong expertise in handling campaign budgets and optimizing for ROI and revenue

generation.

● Hands-on experience with analytical tools such as Google Analytics and other tracking

tools.

● Proficiency in creating and managing ad campaigns, keyword research, bid

management, and ad copy optimization.

● Strong analytical skills with the ability to interpret data and generate actionable insights.

● Excellent communication and collaboration skills.

● Ability to work in a fast-paced environment with a focus on results.

Preferred Qualifications:

● Experience in managing large-scale ad budgets.

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Education:

• Bachelor's (Required)

Experience:

• Performance marketing: 1 year (Required)

Location:

• Mumbai, Maharashtra (Required)

Work Location: In person