Performance Marketing Specialist

Roles and Responsibilities: Meta Campaign: Lead generation as an objective of the campaign, with constant efforts to improve lead quality through creative, audience, and form iteration. Google Campaigns: Hands-on experience with SEM, YouTube Ads, Display Campaigns, and PMax campaigns. Analytics and Events: Complete understanding of analytics and event tracking, and how they are utilized for campaign optimizations. Requirements: 1-5 years of experience in campaign optimization focused on CAC reduction and increasing ROAS. Ability to plan business projections and align marketing strategies to achieve set RoAS and CAC targets. First-hand experience in operating lead generation campaigns across Meta and Google platforms, including SEM, YouTube Ads, and PMax campaigns. Expertise in iterating lead quality through creative assets, form structures, and audience targeting. Proficient in analytics and event tracking for campaign optimization. Creative mindset with the ability to produce relatable content for high ROI ads. Intermediate to advanced proficiency in MS Excel and MS PowerPoint; SQL knowledge is a plus.