Performance Marketing Specialist

Job Description

Paid Advertising Expertise: Proficiency in creating and managing paid advertising campaigns on platforms like Facebook Ads, Google Ads, etc. Experience with ad targeting, budgeting, and A/B testing. Data Analysis and Optimization: Strong analytical skills to track, measure, and optimize campaign performance for maximum ROI. Familiarity with tools like Google Analytics and other marketing analytics platforms. SEO Knowledge: Basic understanding of search engine optimization to optimize landing pages, ad copies, and website content for better visibility. A/B Testing and Experimentation: Ability to conduct A/B tests to optimize ad creatives, landing pages, and campaign elements for better results. Budget Management: Experience in managing advertising budgets efficiently to ensure cost-effective campaigns. Conversion Rate Optimization (CRO): Knowledge of CRO principles to enhance the user journey and maximize conversions. Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹50,000.00 per month Benefits: Cell phone reimbursement Schedule: Day shift Supplemental Pay: Performance bonus Ability to commute/relocate: Richmond Town, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required) Experience: total work: 1 year (Preferred) Work Location: In person