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Performance Marketing Specialist

Performance Marketing Specialist

BMC Software

2 - 7 years

12 - 22 Lacs

Pune

Posted:2 months ago| Platform:

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Skills Required

Performance Marketing Google Analytics data analytics A/B testing digital advertising Adobe Analytics

Work Mode

Hybrid

Job Type

Full Time

Job Description

We are seeking a dynamic and results-driven Performance Marketing Specialist to join our team at BMC Helix. This role is pivotal in driving our digital advertising efforts across various platforms, which may include Google Ads, 6sense ABM ads, LinkedIn Ads and others. The ideal candidate will not only excel in optimizing ad performance but also ensure a seamless and engaging experience for visitors once they land on our website. This role requires a blend of tactical execution and strategic thinking to drive growth and achieve our business objectives. Key Responsibilities: Develop, implement, and manage digital advertising campaigns across multiple digital ad channels that may include Google Ads, 6sense ABM ads, LinkedIn Ads, and more. Monitor and analyze ad performance, making data-driven decisions to optimize campaigns for maximum ROI. Collaborate with the web team to ensure landing pages are optimized for conversions and aligned with ad messaging. Track and report on key metrics, providing insights and recommendations for improvement. Regularly analyze data and report on analytics and insights from digital ads and related landing page performance. Stay up-to-date with industry trends and best practices in digital advertising and landing page optimization. Work closely with the other areas of marketing and product teams to align advertising strategies and messaging. Develop and execute a strategic plan for digital advertising that goes beyond day-to-day optimizations. Potentially conduct A/B testing and other experiments to continuously improve landing page performance. Potentially recommend web personalization to further enhance performance. Desired Skills and Requirements: 2+ years of experience in digital advertising, preferably in a B2B environment. Proven track record of managing and optimizing digital ad campaigns (be sure to call out which ad platforms youve personally managed). Proficiency in Google Ads, including Search, Display, Retargeting and Video campaigns. Experience with 6sense ABM ads and LinkedIn Ads. Strong analytical skills and the ability to interpret data to make informed decisions. Proficiency and experience with web analytics tools like Google Analytics or Adobe Analytics. Knowledge of landing page optimization techniques. Familiarity with A/B testing and conversion rate optimization (CRO) strategies. Understanding of the customer journey and how to optimize it through digital advertising. Good communication and collaboration skills. Self-starting and ability to work without constant supervision. Ability to think strategically and execute tactically. Strong organization and attention to detail. Certification in Google Ads and/or other relevant platforms is a plus. Degree in Advertising, Marketing, Business, or a related field is a plus. Comfort with shifted schedule to accommodate some overlap with North American hours

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Performance Marketing Specialist