Job Summary We are looking for a results-driven Performance Marketing Specialist with 2-3 years of experience to join our team in Mumbai. The candidate will drive the execution of paid campaigns, digital strategies, and marketing performance tracking & analysis. If you&aposre passionate about performance marketing and eager to work in a fast-paced, innovation-led creative environment, wed love to hear from you. Key Responsibilities Set up and monitor paid campaigns on Google Ads, Meta Ads, WhatsApp, LinkedIn and others Assist in planning and executing digital campaigns (SEO, SEM, email, social media) Conduct keyword research and audience targeting. This includes doing detailed keyword analysis to better category bid rates for campaigns. Track and report daily campaign performance: CTR, CPC, CPA, ROAS, Walk-ins among others Take lead and collaborate with creative team for creatives assets that need to be created for performance campaigns across platforms Help compile monthly reports with key insights and improvements Run A/B testing for creatives, targeting, and bidding strategies Monitor ad spends and flag over/under-utilization Stay up to date with platform updates, trends, and industry best practices Requirements 2-3 years of hands-on digital marketing experience. Experience specific to retail categories where performance marketing is integral to the sales effort of the brand would be valuable for us Strong understanding of paid marketing concepts : CPC, impressions, conversions, funnels Familiar with platforms: Google Ads, Meta Ads Manager, WhatsApp, LinkedIn Ads and others Experience with Google Analytics (GA4) , Google Tag Manager Exposure to SEO tools like SEMrush or similar Knowledge of email marketing and WhatsApp marketing Understanding of landing page UX and optimization Strong written and verbal communication skills Ability to work both independently and within a team Key Skills Digital Marketing, Paid Campaigns, Google Ads, Meta Ads, SEO, SEM, A/B Testing, Campaign Management, Analytics, GA4, Google Tag Manager, Email Marketing, Social Media Marketing Additional Notes We are not considering candidates who are located outside Mumbai for this position. Show more Show less
Job Description The job requires a strong understanding of the foundational and operational aspects of advertising, design, digital & social media marketing apart from general brand management. It also requires the candidate to both enjoy, and be great at building relationships, be it internally or with clients and agency partners. We are looking for a high energy, committed and happy person who creates the environment for great work to happen. Responsibilities You will liaise with client teams; managing daily/weekly/monthly workflows across a wide variety of projects. All operations including making presentations, posting content assets as per content calendars, maintaining job status reports, tracking performance of on-going campaigns, creating monthly review & analysis reports using tools etc. will be deliverables of the role. Bring a strong understanding of the brand and its environment into the thinking process. So whether it is nuances of the service/product, inputs on competition, or audience insights; you will be required to have full immersion on all aspects of the brands assigned to you. Manage the entire creative process - from writing the creative brief, to helping the creative team with inputs during the creative development process, to ensuring final execution of the deliverables in a timely fashion. High level of attention to detail and close follow up on feedback are essential tenets of this role. Have a nuanced knowledge and awareness of social media platforms (both established and evolving). We are looking for digital natives who are on the ball with what's current on social media, how we can tap that knowledge for broader client briefs, and more importantly, take lead in executing the plans Experience/Qualification 2-3 years experience in Brand/Client Services/Account Management with an Advertising/Design/Digital/Social agency. Your must be in a direct client facing role currently. Experience of working with lifestyle brands will be a plus for this role. Bachelors and/or masters in marketing & advertising, digital/social media marketing/ communications. Excellent ability to articulate a POV through written and/or spoken English. This extends to making presentations during client meetings. Decent knowledge of Word, Excel, Powerpoint as well as social media dashboards for FB/Insta, Twitter, Google/Youtube, Linkedin, analytics platforms among others. Additional Notes: Preference will be given to candidates who can join immediately. We will not be considering outstation candidates for this role unless they already have a base in Mumbai city.
Job Description We are looking for emerging Art Directors who want to create work that is thoughtful, visually stunning and market moving. A digital first, contemporary designer, you are multi-disciplinary in your approach and explore all possible visual applications/forms across digital, motion, branding and advertising projects. What we are looking for: - A sense of visual aesthetics that can be described as contemporary, sophisticated, and global. - Someone who has a deep understanding of design as a problem solving discipline. So she/he must understand the design process needed to deliver art/creative solutions. - A versatile art portfolio that showcases a multi-disciplinary approach that cuts across platforms and mediums using the full array of forms such as photography, illustration, typography, motion design, films and more. - This is a role that requires the candidate to have a digital first mindset. Experience and/or familiarity with UX/UI projects will be useful for the role. Skills: - Experience that cuts across B2C and B2B brands. Specific experience of working on brands in the Luxury, Fashion, Beauty and Lifestyle spaces will be a big plus. - Advanced knowledge of design software - Adobe Illustrator, Photoshop and Indesign.Basic knowledge of motion design software such as Adobe After Effects and/or Premier Pro needed to guide mixed media projects. Essentials: - Up to 3 years experience in a creative and/or design agency - Bachelor or Masters Degree in Design, Communication Design, Fashion Communication or Applied / Fine Arts from a top tier art school. Location: Mumbai based candidates will be preferred and preference will be given to candidates who canjoin us immediately. We are not considering outside Mumbai candidates for the moment unless they already have a plan to move to Mumbai in the near term. Note:We request that you do not send heavy portfolio files as attachments with your application. Please send links to your portfolio if the file size exceeds 5 mb.
Job description You're a copywriter and a creative thinker with a well-rounded portfolio that demonstrates work across creative disciplines and briefs. English is the primary language of communication for a majority of the brands we work on, and you will be expected to have a complete command over every aspect of it (read: grammar, punctuation, phrasing etc). While writing is your primary craft, you enjoy seeing creative ideas take myriad forms and shapes. An ideal candidate for this role will be one who seeks the freedom that comes with attempting briefs that cut across films, digital/social, print and design opportunities. What You'll Be Doing Concept and build a clear and concise creative worldview for the brand. This includes coming up with the big idea that serves as a take off point for the creative process, building a recognisable tone of voice and pushing this POV across creative opportunities such as integrated advertising campaigns, digital/social creativity, design projects among others. Pro-actively pitch original ideas that can help creatively leverage the digital-first nature of the audience landscape today Aid the development and execution of creative ideas from inception through to completion and contribute to the content strategy of the brands we work on. This role needs you to take interest and ownership of the end creative product. You will need to partner and work with other creative stakeholders such as Planners/Account Managers, Content Strategists, Senior Copywriters, Art Directors, Production resources and others, to develop final form of the creatives As an agency we want to raise our creative bar substantially. So you will be expected to champion higher order conceptual ideas for the brands we work on. Think Acts not Ads; Think Entertainment not vanilla communications alone Essentials: We are looking for candidates with 2-3 years of copywriting experience preferably within a pedigreed advertising, design, digital/social or mixed media creative services/agency environment Versatility is key to this role. So experience that cuts across B2C and B2B brands would be desirable. Your portfolio will need to demonstrate awesome copywriting work (and hopefully stop our search instantly!) We request that you not send us heavy (>5 mb) portfolio files with your application. Please send us links to your portfolio if you want us to have a look at it. Preference will be given to those who are currently based in Mumbai and/or can join us immediately. We are not considering outstation candidates for this role unless they already have base in Mumbai city. Industry Marketing & Advertising Employment Type Full-time