Performance Marketing Specialist
Job Summary We are looking for a results-driven Performance Marketing Specialist with 2-3 years of experience to join our team in Mumbai. The candidate will drive the execution of paid campaigns, digital strategies, and marketing performance tracking & analysis. If you&aposre passionate about performance marketing and eager to work in a fast-paced, innovation-led creative environment, wed love to hear from you. Key Responsibilities Set up and monitor paid campaigns on Google Ads, Meta Ads, WhatsApp, LinkedIn and others Assist in planning and executing digital campaigns (SEO, SEM, email, social media) Conduct keyword research and audience targeting. This includes doing detailed keyword analysis to better category bid rates for campaigns. Track and report daily campaign performance: CTR, CPC, CPA, ROAS, Walk-ins among others Take lead and collaborate with creative team for creatives assets that need to be created for performance campaigns across platforms Help compile monthly reports with key insights and improvements Run A/B testing for creatives, targeting, and bidding strategies Monitor ad spends and flag over/under-utilization Stay up to date with platform updates, trends, and industry best practices Requirements 2-3 years of hands-on digital marketing experience. Experience specific to retail categories where performance marketing is integral to the sales effort of the brand would be valuable for us Strong understanding of paid marketing concepts : CPC, impressions, conversions, funnels Familiar with platforms: Google Ads, Meta Ads Manager, WhatsApp, LinkedIn Ads and others Experience with Google Analytics (GA4) , Google Tag Manager Exposure to SEO tools like SEMrush or similar Knowledge of email marketing and WhatsApp marketing Understanding of landing page UX and optimization Strong written and verbal communication skills Ability to work both independently and within a team Key Skills Digital Marketing, Paid Campaigns, Google Ads, Meta Ads, SEO, SEM, A/B Testing, Campaign Management, Analytics, GA4, Google Tag Manager, Email Marketing, Social Media Marketing Additional Notes We are not considering candidates who are located outside Mumbai for this position. Show more Show less
