Performance Marketing Specialist

At BlogVault, were responsible for the safekeeping of over 400k WordPress websites. What started as a side project is today a profitable, 100% bootstrapped company that competes with billion-dollar giantsand wins. Our journey is powered by lean teams, fast learning, and a culture that values quality over noise.

We provide backup, restore, staging, and complete site management solutions through our suite of softwares. Our users rely on us to protect their websitesand their businessesand we take that responsibility seriously.

What we&aposre looking for

Performance Marketing Specialist

What You&aposll Do

• Run and optimize campaigns on Google Ads, Meta, and LinkedIn.
• Create and test ad copy, creatives, and landing pages to maximize CTR and conversion.
• Monitor daily budgets, pacing, and campaign health.
• Track and report on lead generation, CPL, and MQL quality.
• Collaborate with leadership on strategy, but stay focused on channel execution.
• Experiment with new formats and tactics (e.g., video ads, remarketing).

What You&aposll Need

• 24 years of experience in B2B SaaS paid marketing.
• Hands-on with Google Ads and Meta Ads.
• Solid grasp of conversion tracking and analytics tools.
• Creative eye for ad copy/visuals, but comfortable using templates/tools.
• Analytical mindset and ability to optimize campaigns independently.

Success Metrics

• Lead volume
• CPL
• MQL quality

Salary

INR 15,00,000-18,00,000

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Culture at BlogVault

Some values weve lived by over these last 14 years:

Ownership builds a rocket ship.

>Its not the hours you put in your work that count; its the work you put in the hours.<

Were here to build the business. When we see a problem, we own it end?to?end. We pull in the right people, ask for help early, track just enough to finish, and close the loop. We focus on what moves the needle, cut low?impact work, and push hard when it countsthen recover.

That focus builds subject mastery. It helps get in the flow. It fuels passion and can spark healthy frictionand thats all part of the game. We make a fuss when it matters, and once a call is made, we commit to it fullywhether we all agree or disagree.

We think like inventors.

>Invent the answer you wish existed. If it already exists, ask how it could exist better.<

We build for the love of it. And we build the best. We dont just copy and paste. We start from first principlesframe the problem, question the default, ship, improve, repeatuntil its world-class. Every version and experiment is a chance to push past our comfort zone and hone our craft. It isnt easyit takes patience and persistencebut it ends in work were proud of.

Run to the roar.

>Step up to stand tall.<

Greatness is a moving target. Chase excellence in your craft and take on bigger problems. Grow into a full-stack problem-solver and leaderwhatever your domain. Improve with intent, work with people who push you, and never get too comfortable. Thats how we level up.

Hows the team

• Open and flat hierarchy
• High-agency work with a get-stuff-done attitude
• Teams that focus on creating wins - for the org, the team and yourself - all fuelled by mentorship and empowerment

Benefits

• Relocation benefits - well book your domestic travel if you are not in Bangalore and help you with 2 weeks of accommodation
• Homemade lunch at the office and a pantry with snacks, fresh coffee & tea
• All the IT essentials and tools youll need to be successful in your role, everyone at the office gets an external monitor, ergonomic seating and a mechanical keyboard
• Frequent outings, company-sponsored outdoor events, celebrations for milestones, trips for the entire team and sponsorships to participate at international company events at exotic destinations
• Profit-sharing bonuses based on company growth, tenure and performance
• Paid time off - maternity, paternity, and marriage leave
• Insurance for the whole family