Performance Marketing Specialist (Amazon Ads)

Job Description

Talasha has been mandated to hire a Performance Marketing Specialist (Amazon Advertising) for a Mumbai based, series B Funded, direct to consumer brand that develops innovative educational products and games that build core skills in children. Backed by Sequoia Capital, Sofina Ventures, etc, they are a profitable company and have grown exponentially by selling their products in 20+ countries Responsibilities - Build & own a robust performance marketing strategy for amazon PPC campaigns across geographies Execute & optimise the amazon PPC campaigns Optimise conversions studying relevant search terms using tools like helium & brand analytics, optimise bidding strategies and target relevant audiences Report & optimise the amazon advertising metrics on a periodic basis including the CTRs, impressions, conversion rates etc Deliver the ROI/ROAS targets & own the performance marketing P&L Study competitor strategy & advertising benchmarks Good to have - At Least 2 years experience in amazon advertising (AMS) Data driven & strong analytical skills Proficiency in excel Mumbai based CTC - Upto Rs.12 Lakhs (Based on last drawn) Location - Worli, Mumbai Show more Show less