Performance Marketing Specialist

Position Title Performance Marketing Specialist

Function/ Department Digital & Social Media Marketing

Reporting To CEO's Office

Location Singapore, Philippines, India, Hong Kong, Indonesia (Remote)

AddedEducation, a division of The Added Company, provides an array of services for students and student-athletes, in their pursuit of tertiary education opportunities. We are dedicated to up-skilling gifted students and student-athletes, providing them with resources and opportunity for leveraging their talent to access top-notch tertiary education globally.

Based in Singapore with operations across the globe, we are a team of young like-minded people united by a single mission: to support and promote sporting and academic excellence. Currently under the AddedEducation brand, our business needs are focused on US, UK and Canada university admissions services, boarding school preparatory services and pre-high school development services.

AddedNova

Performance Marketing

Responsibilities:

• Design, execute, and scale multi-channel client acquisition campaigns

  across key markets including

  India, Dubai, the Philippines, Indonesia, Hong Kong, Singapore

  , and upcoming regions.
• Develop localized marketing strategies while ensuring a consistent brand voice and measurable ROI across platforms like

  Google, Meta, SEO, SEM, and Display

  .
• Implement marketing automation and lead generation tactics to maximize conversions and funnel performance.
• Work closely with the leadership team to optimize the conversion funnel and report on growth insights, feedback, and outcomes.
• Analyze campaign performance across geographies using tools like

  Google Analytics, Meta Ads Manager, CRM dashboards

  , etc., to refine audience targeting and reduce CPL/CPA.
• Build and maintain performance dashboards to track KPIs such as

  demand funnel health, campaign ROI, strategic impact, and market penetration

  .
• Collaborate with the content and creative teams to tailor messaging and creatives for different cultural contexts and audience segments.
• Continuously run A/B tests and experiments to uncover what works best for different geographies and audience cohorts.
• Stay on top of digital trends, platform updates, and competitor strategies in each region.

Required Skills & Qualifications:

• Minimum 4 years of experience

  in digital/performance marketing or online sales. Previous work experience in the Tertiary Education sector is preferred
• Proven success in

  multi-geography campaign management

  and audience segmentation.
• Strong analytical mindset with experience in

  data-driven campaign optimization

  .
• Proficient in tools like

  Google Analytics, Google Ads, Meta Ads Manager

  , and

  marketing automation platforms

  .
• Excellent communication skills and the ability to present complex results in a clear, impactful manner.
• Bachelor's degree from a reputed institution.
• Highly organized, proactive, and comfortable working across time zones and with diverse teams.
• Experience in working with

  remote teams and startup environments

  is a plus.

What you will get from us, in return is:

• A highly collaborative environment that pushes you to think beyond your boundaries.
• A diverse workload, keeping you continually stimulated.
• An open forum for expression of ideas.
• Diverse opportunities for entrepreneurial ideas.
• Having a start-up mindset

#DreamBig