Performance Marketing - Senior Manager

Location:

Experience:

Reports To:

Role Overview

Q-Commerce and D2C platforms

Key Responsibilities

1. Meta & Google Campaign Leadership

• Lead

  App Growth Campaigns

  across Meta and Google (UAC, Search, Display, YouTube).
• Plan and execute campaigns for

  App Installs, Reactivation, and Conversion optimization

  .
• Collaborate with Product & Analytics teams to refine event tracking, user flows, and audience segmentation.
• Drive experimentation across creatives, audiences, and bidding strategies.

2. Q-Commerce Growth

• Lead campaign strategy across Blinkit, Zepto, Instamart, Flipkart Minutes including visibility buys, promotions, and growth experiments.
• Own relationships with platform category & marketing teams to unlock growth and visibility opportunities.
• Optimize platform ad spends and ensure high ROI with actionable insights.

3. Data & Growth Analysis

• Deep-dive into offtake, supply, and inventory data across platforms to identify growth opportunities and gaps.
• Build models and dashboards to track KPIs like sales growth, CAC, ROAS, retention, and supply efficiency.
• Use data-driven insights to align category, supply, and marketing teams on weekly actions.

4. Reporting & Team Leadership

• Create weekly/monthly performance reviews across Ads, Supply, and Sales KPIs.
• Present insights and action plans to senior management.
• Mentor and guide junior analysts on data handling, campaign optimization, and reporting.

What You'll Need to Succeed

• 47 years in

  Performance Marketing, Growth Analytics, or E-Commerce Marketing

  , ideally in FMCG or D2C.
• Proven experience managing

  Meta & Google Ads for Apps

  (App Installs, Re-engagement, and Conversions).
• Exposure to

  Q-Commerce Ad Portals

  is a plus (Blinkit, Zepto, Instamart, Flipkart Minutes).
• Expertise in

  Excel/Google Sheets

  , strong command over data interpretation.
• Experience with

  PostHog / Firebase / GA4 / Appsflyer

  or other attribution tools.
• Comfortable working cross-functionally with creative, category, and supply teams.
• A strong bias for action and ownership; being a

  foodie

  who understands emerging trends is a plus!

Why Join Us

• Build the

  growth blueprint

  for one of India's most loved D2C + Q-Commerce brands.
• Drive cross-channel impact from Q-Commerce visibility to digital app growth.
• Work directly with leadership in a fast-scaling, high-ownership environment.

About Prasuma & Meatigo

Prasuma is one of India's most loved premium food brands, known for revolutionizing ready-to-eat and frozen categories with its iconic Momos, Bao Buns, and Deli Meats. With a legacy of over 30 years in delivering uncompromised quality and taste, Prasuma is now a household name across modern trade and Q-Commerce platforms.