Performance Marketing / Paid Media Marketing (Meta/ Google)

As a Performance Media Planner / Performance Marketing / Media Planning at our company, your role will involve strategizing, executing, and optimizing ad campaigns across Meta (Facebook & Instagram) and Google (Search, Display, YouTube) platforms. You will play a crucial role in driving results for our clients and internal brands. Key Responsibilities: - Plan, launch, and manage paid ad campaigns on Meta Ads Manager and Google Ads. - Collaborate closely with the creative and strategy teams to develop high-performing campaigns. - Monitor campaign performance daily and optimize for conversions, ROAS, and CPL. - Conduct A/B testing on creatives, audience segments, and landing pages. - Generate campaign performance reports and insights using analytics tools. - Stay updated with trends and updates in digital advertising platforms. Qualifications Required: - 2-3 years of experience in running Meta & Google Ads campaigns. - Strong understanding of paid media KPIs like CTR, ROAS, CPC, CPL, etc. - Hands-on experience with tools like Meta Ads Manager, Google Ads, and Google Analytics. - Data-driven mindset with a keen eye for campaign insights and optimizations. - Ability to manage multiple campaigns across different industries or verticals. Additional Details about the company, if available, are not present in the provided job description.,