Performance Marketing (Meta & Google Ads)

About the Role:

Performance Media Planner

What You'll Do:

• Plan, launch, and manage paid ad campaigns on Meta Ads Manager and Google Ads

  .
• Work closely with the

  creative and strategy teams

  to build high-performing campaigns.
• Monitor campaign performance daily and optimize for

  conversions, ROAS, and CPL.

• Conduct

  A/B testing on creatives, audience segments, and landing pages

  .

• Generate campaign performance reports

  and insights using analytics tools.
• Stay updated with trends and updates in digital advertising platforms.

We’re Looking For:

• 2–3 years of experience in running Meta & Google Ads campaigns.
• Strong understanding of paid media KPIs like CTR, ROAS, CPC, CPL, etc.
• Hands-on experience with tools like Meta Ads Manager, Google Ads, and Google Analytics.
• Data-driven mindset with a keen eye for campaign insights and optimizations.
• Ability to manage multiple campaigns across different industries or verticals.

Bonus Points If You Have:

• Experience with remarketing, lookalike audiences, and funnel-based targeting.
• Experience working in a creative/digital agency environment.
• Certification in Google Ads or Meta Blueprint.