Performance Marketing Manager Search Arbitrage

Role Overview: As a Performance Marketing Manager - Search Arbitrage at Adsparkx, located in Gurugram, you will play a crucial role in creating and executing data-driven marketing strategies to enhance advertising performance. Your daily responsibilities will involve managing and analyzing search arbitrage campaigns, identifying high-performing keywords, implementing ROI-focused advertising tactics, and optimizing campaigns across various platforms. Collaboration with cross-functional teams will be essential to ensure alignment between marketing efforts and business objectives. Additionally, you will be accountable for conducting regular performance analysis and reporting to drive scalable growth and maximize return on investment. Key Responsibilities: - Manage and analyze search arbitrage campaigns to optimize advertising performance - Research and identify high-performing keywords for campaign success - Implement ROI-focused advertising strategies to enhance campaign effectiveness - Optimize campaigns across different platforms to achieve desired outcomes - Collaborate with cross-functional teams to align marketing efforts with business goals - Conduct regular performance analysis and reporting to drive scalable growth Qualifications: - Demonstrated expertise in Search Arbitrage, Campaign Optimization, and ROI-driven advertising - Proficient in Data Analysis, Trend Forecasting, and Performance Tracking - Solid understanding of PPC Campaign Management and Paid Media Channels - Experience in Keyword Research and A/B Testing for ad performance improvement - Familiarity with platforms like Google Ads, Bing Ads, and other SEM tools - Excellent communication, strategic thinking, and problem-solving skills - Ability to work collaboratively and manage priorities effectively in a fast-paced environment - Relevant certifications in Google Analytics, Google Ads, or similar tools are a plus - Bachelor's degree in Marketing, Business, Digital Media, or a related field (Note: The additional details of the company were not included in the provided job description.),