Performance Marketing Manager

Key Responsibilities:

• Develop and execute comprehensive SEO strategies to boost organic search rankings and drive relevant traffic
• Conduct in-depth keyword research and integrate high-potential keywords into content, meta tags, and headers
• Perform technical SEO audits to identify and resolve on-site issues affecting search engine performance
• Collaborate with the content team to create SEO-friendly content aligned with keyword strategies
• Lead and manage off-site SEO campaigns, including link-building and partnerships to increase domain authority
• Analyze website performance using tools like Google Analytics and Google Search Console to guide strategy
• Stay updated with algorithm changes, SEO trends, and industry best practices to refine ongoing strategies
• Generate regular performance reports, insights, and recommendations for internal teams and senior management
• Work with developers, designers, and content teams to implement SEO best practices
• Align SEO strategies with overall marketing objectives in close collaboration with the marketing team
• Troubleshoot and resolve technical SEO issues such as crawl errors, duplicate content, and slow site speed
• Monitor competitors SEO strategies and adjust internal efforts accordingly
• Explore and implement emerging trends like voice search optimization and mobile-first indexing

Qualifications and Skills:

• Bachelor's degree in Marketing, Business, or a related field (Master's is a plus)
• Proven experience as an SEO Manager or similar role, with demonstrated success in growing organic traffic
• Deep understanding of SEO principles, search engine algorithms, and key tools (e.g., Google Analytics, Google Search Console, Moz, SEMrush)
• Proficiency in keyword research, on-page SEO, and content optimization
• Strong knowledge of off-site SEO strategies, including link-building and outreach
• Excellent analytical skills with the ability to derive actionable insights from data
• Strong communication skills, both verbal and written
• Ability to manage multiple SEO initiatives and work cross-functionally
• Adaptable and eager to stay ahead in the rapidly evolving SEO landscape
• SEO or digital marketing certifications are a plus

Benefits:

• Competitive compensation and performance-based bonuses
• Opportunities for professional development and career growth
• Innovative and collaborative work culture
• Access to leading SEO tools and technologies
• High-impact role with direct influence on company visibility and success