Performance Marketing Manager

Company Overview

Prohed is a marketing services company based in Gurugram, specializing in digital media and market intelligence. Our team consists of young expert minds dedicated to delivering intelligent solutions and optimal results. We simplify digital marketing, offering tools like the Prohed Dashboard to track and enhance marketing channels. Our services help businesses enhance visibility, manage reputation, generate leads, and utilize market intelligence, fostering connections with target audiences efficiently.

Job Overview

We are seeking a mid-level Performance Marketing Manager to join our dynamic team in Gurgaon. This full-time role focuses on driving marketing campaigns and enhancing brand visibility through strategic online platforms. The ideal candidate will have a passion for digital marketing, bringing expertise in conversion rate optimization, media planning, and advertising on platforms like meta and Google. This position offers an opportunity to develop innovative marketing strategies and work closely with a team of dedicated professionals.

Experience

The role requires 4-6 years of proven experience in performance marketing and direct-to-consumer (D2C) expertise as essential components.

Qualifications and Skills

• Proven experience in conversion rate optimization to increase the efficiency and performance of marketing campaigns.
• Strong media planning skills with a thorough understanding of various online platforms and advertising tools.
• Expertise in managing and executing effective advertising campaigns on Meta ads to engage target audiences.
• Proficiency in Google Ads with a focus on enhancing online visibility and driving conversions.
• Ability to analyze marketing funnels and optimize them for conversion maximization and audience retention.
• Excellent communication skills for collaborating with team members and conveying strategic initiatives effectively.
• Analytical mindset to evaluate data-driven insights and implement improvements based on market trends.
• Detail-oriented with strong organizational skills to manage multiple campaigns and meet performance targets efficiently.

Roles and Responsibilities

• Develop and implement comprehensive performance marketing strategies to enhance brand visibility and drive growth.
• Manage and optimize marketing campaigns across various digital platforms to meet performance objectives and KPIs.
• Analyze conversion rates and implement strategies for continuous optimization and increased ROI.
• Collaborate with the digital marketing team to plan and execute successful media campaigns on Meta ads and Google ads.
• Monitor and assess marketing funnel performance, providing insights and recommendations for improvement.
• Generate reports and provide actionable insights to enhance campaign performance and achieve business objectives.
• Stay up-to-date with industry trends and emerging technologies to ensure competitive marketing strategies.
• Drive innovative advertising solutions to optimize lead generation and nurture brand authority in targeted markets.