Performance Marketing Manager

Job Description

Joining: Immediate We're looking for an experienced and results-driven Performance Marketing Specialist to lead and scale our lead generation campaigns across digital channels. This role is ideal for someone who thrives on performance metrics, knows how to scale paid campaigns, and is ready to make an immediate impact. Key Responsibilities: Plan, execute, and manage paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms. Drive high-quality lead generation and conversion campaigns with measurable ROI. Optimize campaign performance through rigorous A/B testing, audience targeting, and data analysis. Collaborate closely with the creative team to develop impactful ad content and landing pages. Track, analyze, and report on campaign KPIs such as CPL, CTR, ROAS, and CAC. Manage budgets, timelines, and performance goals with precision. Stay current with platform changes, industry trends, and competitor activity. Requirements: 2–5 years of proven experience in performance marketing, especially focused on lead generation. Deep understanding of Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and analytics tools. Experience working in or with digital agencies is a plus. Strong analytical skills and comfort with data-driven decision making. Excellent communication and project management abilities. Must be based in Kochi or willing to relocate. Ready to join immediately.