Performance Marketing Manager (Meta, Google, Amazon & Flipkart)

Location : Near Mohan Estate Metro Station Experience : 4–7 years About the Role Unique Publishers — a leader in UPSC and government exam books — is looking for a Performance Marketing Manager with deep expertise across Meta, Google, Amazon, and Flipkart . This is a high-impact role for someone who knows how to drive conversions, visibility, and organic traffic in both direct-to-consumer (D2C) and e-commerce marketplaces . Key Responsibilities Run and scale ad campaigns across: Meta Ads (Instagram/Facebook) – conversions, lead gen, retargeting Google Ads – search, shopping, display, YouTube Amazon Ads – sponsored products, brands, display ads Flipkart Ads – keyword targeting, performance insights Build, maintain and optimize A+ Stores and product pages on Amazon & Flipkart SEO for Amazon + Flipkart: keyword strategy, backend keywords, and content optimization Execute cross-platform strategies to drive book visibility, ranking, and reviews Collaborate with content and video team to generate ad creatives (static + video) Build, monitor, and optimize landing pages and conversion flows Track weekly performance (CPC, CTR, ROAS, rankings, etc.) and deliver reports with actionable insights Must-Have Skills 4–7 years of experience in performance marketing with direct ownership of Meta, Google, and marketplace campaigns Proven results running Amazon + Flipkart ad campaigns , with focus on ROI and ranking improvements Strong working knowledge of Amazon A+ Content , Storefronts, SEO, and brand analytics Experience handling both top-of-funnel (TOFU) and bottom-of-funnel (BOFU) campaigns Data-driven with advanced skills in UTM tagging, GA4, keyword planner tools, Helium10, etc. Clear understanding of targeting exam aspirants (UPSC, SSC, Banking, etc.) or EdTech a bonus Bonus: Experience in scaling Amazon bestsellers Worked with book publishers or D2C educational brands Ability to suggest bundling, discounting, and campaign-led sales strategies Show more Show less