Performance Marketing Manager

Job Description

Lead analysis to evaluate campaign performance, suggest optimization, and complete campaign reports, bringing cross channel performance insights and actionable strategies Monitor, analyze, and report on performance metrics across digital marketing channels including website, email, social media, SEO/SEM, and paid advertising. • Input into the digital strategy requirements with a strong understanding of the business objectives and KPIs. • Analyse data, trends, performance and leverage your understanding of Google, FB, & Programmatic advertising solutions to create holistic marketing strategies. • Develop and maintain strategic and testing roadmaps in CPC/CPM campaigns. • Develop campaign measurement frameworks that are aligned with marketing KPIs and ensure proper mechanisms are in place to track performance. • Coordinate with the creative and content agencies and help them to drive the overall ad creative and ad copy strategy with supporting data and analysis. You have sound experience with planning, conceptualizing, and implementing omni-platform digital marketing campaigns, spanning web, SEO/SEM, email, social media, and aggregators. Required to have prior knowledge of analytics tools (e.g., Google Analytics, SEM Rush, ahRefs) and marketing automation tool (MoEnagage / CleverTap) and CRM Work closely with the marketing team to track KPIs, identify trends, and provide actionable recommendations. Manage Google Analytics, Google Tag Manager, and other tracking tools to ensure accurate data collection. Conduct competitor analysis and market research to identify opportunities for growth. Develop, manage, and maintain dashboards and regular reports to provide clear insights to the marketing and leadership teams. Collaborate with digital, creative, and content teams to provide data-backed recommendations for campaign optimization. Qualifications : Should have good computer technical skills like MS Excel, PowerPoint etc. Should be excellent in Google Sheets and data tools. Knowledge of performance marketing, SEO, and social media management Good communication skills 8 10 yrs. of Experience with minimum exp. of 5 years in digital marketing Please share your profiles at deepti.modani@carehospitals.com