Performance Marketing Manager

About Us

Yocket is the largest and most active online platform for international education, established in 2015 with a mission to connect people to the world's best learning opportunities.

As the leading community-driven platform for students aspiring to study abroad, we've empowered over 1 million students to pursue higher education internationally. Thousands of students use our platform daily to explore universities, connect with peers, and engage with alumni from top global institutions.

Recognized as one of Google and MeitY's Top 100 Indian Startups and ranked #18 on the App Store's Education charts, Yocket is growing rapidly. Join us to make a global impact and redefine how students make life-changing decisions about their education!

Role Overview

Performance Marketing Manager

You will be responsible for developing and executing end-to-end acquisition strategies, optimizing performance across platforms, managing budgets, and leading a team to deliver measurable business growth.

This role demands strong analytical capabilities, strategic thinking, and hands-on expertise in paid media, creative direction, and storytelling to drive ROI and customer acquisition efficiency.

Key Responsibilities

• Strategic Ownership:

  Design and implement a comprehensive performance marketing strategy to achieve growth targets across paid channels (Google Ads, Meta, YouTube, and other emerging platforms).

• Creative Direction & Content Production:

  Drive creative ideation and oversee the development of marketing assets including

  script writing, video concepting, and on-set shooting

  to enhance campaign storytelling and engagement.

• Team Leadership:

  Manage and mentor a team of performance marketers and executives to execute campaigns effectively.

• Campaign Management:

  Oversee planning, execution, and optimization of paid campaigns across SEM, display, social media, and remarketing platforms.

• Budget & ROI Management:

  Own and allocate marketing budgets efficiently to maximize ROI, reduce CAC, and improve conversion metrics.

• Data & Analytics:

  Utilize Google Analytics, Tag Manager, and other tools to track KPIs, ensure accurate attribution, and generate actionable insights.

• A/B Testing & Experimentation:

  Lead creative and audience testing to continuously improve CTR, CVR, and overall campaign performance.

• Marketing Funnel Optimization:

  Drive users through the entire funnel awareness, engagement, and conversion through data-led campaign strategies.

• Collaboration:

  Partner with creative, product, and communication teams to align digital strategies with brand goals and messaging consistency.

• Reporting & Insights:

  Deliver weekly and monthly performance reports with key learnings, forecasting, and recommendations for future planning.

• Innovation:

  Stay ahead of digital marketing trends, evaluate new platforms/tools, and adopt best practices for continuous improvement.

Requirements

• Experience:

  58 years of hands-on experience in performance marketing, with at least 2 years in a managerial or lead role.

• Expertise:

  Proven track record in managing large-scale PPC, SEM, and paid social campaigns with strong ROI outcomes.

• Creative Skills:

  Experience in

  creative direction, script writing, and video production/shooting

  for performance-led campaigns.

• Analytical Skills:

  Advanced understanding of data analytics, attribution models, and funnel optimization.

• Technical Skills:

  Proficiency in Google Ads, Meta Ads Manager, Google Analytics (GA4), Tag Manager, and Excel/GSheets.

• Leadership:

  Strong project and people management skills with the ability to lead cross-functional teams.

• Preferred:

  Experience in EdTech or fast-growing digital consumer businesses.

Benefits

• Health Insurance:

  Comprehensive coverage for your well-being.

• Flexible Work:

  5-day workweek with hybrid flexibility.

• Ownership Culture:

  Empowering environment that encourages initiative, experimentation, and growth.

• Learning & Growth:

  Access to mentorship, training, and opportunities to shape impactful campaigns at scale.