Performance Marketing Manager

About Delhivery

Delhivery is India's largest fully integrated logistics services provider. With its nationwide network covering over 18,600 pin codes, the company provides a full suite of logistics services such as express parcel transportation, PTL freight, TL freight, cross-border, supply chain, and technology services to Businesses of all sizes as well as consumers. We are now looking to strengthen our Marketing team with a Growth Manager who can develop and execute plans to increase our customer base, orchestrate the entire customer lifecycle, from acquisition to retention and demonstrate revenue growth.

Position Overview:

Key Responsibilities:

• Campaign Execution:

  Assist in the planning, coordination, and execution of marketing campaigns across various digital channels, including Google Ads and Meta.

• Performance Tracking:

  Monitor and track the performance of marketing campaigns, gathering data from various sources to assess campaign effectiveness.

• Data Analysis:

  Analyse campaign data to identify trends, measure LTV/CAC, and draw actionable insights that will inform future marketing strategies.

• Content Coordination:

  Work with the creative team to ensure that all marketing content is aligned with campaign objectives and resonates with the target audience.

• Cross-Functional Collaboration:

  Collaborate with the business, product, and design teams to ensure consistent messaging and alignment across all marketing activities.

• Market Research:

  Conduct research on industry trends, competitor activities, and customer behaviour to support campaign development and refinement.

Qualifications:

• Work experience :

  At least 2-3+ years of relevant work experience handling performance marketing campaigns for consumer internet organizations

• Educational Background:

  Should have completed a degree in Marketing, Business, Engineering, Communications, or a related field.

• Organizational Skills:

  Strong ability to manage multiple tasks and meet deadlines in a fast-paced environment.

• Analytical Skills:

  Ability to analyse data, identify patterns, and draw meaningful conclusions to optimise campaign performance.

• Technical Proficiency:

  Strong executional skills and understanding of marketing tools such as Google Ads, Meta Ads, Google Analytics, Programmatic Media platforms, proficiency in Microsoft Excel is essential.

• Communication Skills:

  Excellent written and verbal communication skills, with a keen eye for detail and the ability to convey ideas clearly.

• Teamwork:

  Ability to work collaboratively with cross-functional teams and contribute to a positive team environment.