Performance Marketing Manager

Job Summary

We are seeking a highly motivated and experienced Performance Marketing Manager to drive measurable growth through paid marketing campaigns. The ideal candidate will be responsible for planning, executing, and optimizing multi-channel digital marketing strategies to meet performance goals, including ROI, CAC, and customer LTV.

Key Responsibilities

• Strategy & Planning:

• Develop and execute data-driven performance marketing strategies across channels, including Google Ads, Facebook, Instagram, LinkedIn, Twitter, TikTok, and programmatic platforms.
• Collaborate with internal teams to define KPIs, performance benchmarks, and campaign goals.

• Campaign Management:

• Plan and manage paid media budgets with a focus on maximizing ROI.
• Launch, monitor, and optimize campaigns to drive conversions, increase traffic, and improve brand visibility.
• Perform A/B testing for ad creatives, landing pages, and campaign settings to improve results.

• Analytics & Reporting:

• Track, analyze, and report on campaign performance metrics using tools like Google Analytics, Google Data Studio, and other platforms.
• Generate actionable insights to refine future strategies and improve ROI.

• Collaboration:

• Work closely with creative, content, and product teams to develop impactful ad assets and landing pages.
• Partner with cross-functional teams to ensure alignment with broader marketing and business objectives.

• Technology & Tools:

• Stay updated on digital marketing trends, emerging platforms, and best practices.
• Leverage tools like Google Ads Manager, Facebook Ads Manager, SEMrush, and CRM platforms to optimize campaigns.
• Coding/software development skills needed to build e-com websites and related automations.

Qualifications & Skills

• Bachelors degree in Engineering.
• 4–8+ years of hands-on experience in performance marketing or paid media.
• Proficiency in platforms like Google Ads, Facebook Business Manager, and programmatic advertising.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Experience with tracking and reporting tools (e.g., Google Analytics, Tag Manager).
• Advanced knowledge of A/B testing, bid optimization, and conversion tracking.
• Strong project management and organizational skills.
• Exceptional communication and presentation abilities.
• Coding Skills / SEO

Preferred Qualifications

• Experience in e-commerce or direct-to-consumer (DTC) industries.
• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
• Certifications in Google Ads, Meta Blueprint, or similar platforms.