Performance Marketing Lead - Q-Commerce & Digital Media

Location: Andheri, Mumbai [Work from Office - 6 days a week]

About Go Zero:

Go Zero is on a mission to make guilt-free indulgence mainstream. We’re building the fastest-growing brand in the guilt-free ice cream space, combining delicious flavors with health-conscious choices. If you live and breathe performance marketing and love hands-on growth challenges, this is your playground.

Role Summary:

You’ll own growth on Q-commerce platforms (Blinkit, Instamart, Zepto, Big Basket, Amazon Now, Flipkart Minutes) through on-app campaigns (search, banner, events, etc.), off-app collaborations (social media tie-ins, digital OOH, sampling initiatives, etc.) and digital media channels(Meta, Google, etc.). You’ll plan, execute, A/B test relentlessly, optimize aggressively, and own performance end-to-end. This is a role for someone who treats every campaign like an experiment and every metric like a personal challenge.

What You’ll Do:

Q-Commerce Growth

•⁠ ⁠Launch, optimize, and iterate on-app campaigns on Q-commerce platforms to drive orders and repeat users.

•⁠ ⁠Design and implement off-app campaigns with platforms - from social collaborations to featured promotions and experiential tie-ins.

•⁠ ⁠Run rigorous A/B tests across creative, copy, targeting, and offers, and use insights to scale winning strategies fast.

•⁠ ⁠Continuously analyze campaign performance, identify bottlenecks, and take bold actions to maximize ROI.

•⁠ ⁠Own the full consumer funnel.

Digital Media Performance

•⁠ ⁠Build and execute performance-led strategies on Meta, Google, and other digital media channels to complement Q-commerce growth.

•⁠ ⁠Experiment with ad formats, creatives, and targeting to push ROAS and scale efficiently.

•⁠ ⁠Track every metric that matters, optimize in near-real-time, and iterate relentlessly.

Analytics & Reporting

•⁠ ⁠Build dashboards that actually tell a story - not just numbers.

•⁠ ⁠Surface actionable insights from data, validate hypotheses, and use them to drive faster, smarter decisions.

What We’re Looking For:

•⁠ ⁠3–5 years in performance marketing, growth marketing, or digital media, ideally in e-commerce or Q-commerce.

•⁠ ⁠Data-obsessed, comfortable with numbers, metrics, dashboards, and testing frameworks.

•⁠ ⁠Resourceful, independent, and unafraid to test, fail, learn, and scale.

•⁠ ⁠Creative thinker who can ideate campaigns that grab attention and convert.

Nice-to-Have:

Passion for FMCG, D2C, or Q-commerce brands.

Why Go Zero:

•⁠ ⁠You’ll see the direct impact of your campaigns on sales, growth, and brand traction.

•⁠ ⁠Work in a fast-moving, experimental environment where ideas become campaigns in days, not months.

•⁠ ⁠Play a central role in building the Q-commerce vertical from the ground up - and potentially lead it as we scale.