Go Zero

Location: Andheri, Mumbai [Work from Office - 6 days a week] About Go Zero: Go Zero is on a mission to make guilt-free indulgence mainstream. We’re building the fastest-growing brand in the guilt-free ice cream space, combining delicious flavors with health-conscious choices. If you live and breathe performance marketing and love hands-on growth challenges, this is your playground. Role Summary: You’ll own growth on Q-commerce platforms (Blinkit, Instamart, Zepto, Big Basket, Amazon Now, Flipkart Minutes) through on-app campaigns (search, banner, events, etc.), off-app collaborations (social media tie-ins, digital OOH, sampling initiatives, etc.) and digital media channels(Meta, Google, etc.). You’ll plan, execute, A/B test relentlessly, optimize aggressively, and own performance end-to-end. This is a role for someone who treats every campaign like an experiment and every metric like a personal challenge. What You’ll Do: Q-Commerce Growth •⁠ ⁠Launch, optimize, and iterate on-app campaigns on Q-commerce platforms to drive orders and repeat users. •⁠ ⁠Design and implement off-app campaigns with platforms - from social collaborations to featured promotions and experiential tie-ins. •⁠ ⁠Run rigorous A/B tests across creative, copy, targeting, and offers, and use insights to scale winning strategies fast. •⁠ ⁠Continuously analyze campaign performance, identify bottlenecks, and take bold actions to maximize ROI. •⁠ ⁠Own the full consumer funnel. Digital Media Performance •⁠ ⁠Build and execute performance-led strategies on Meta, Google, and other digital media channels to complement Q-commerce growth. •⁠ ⁠Experiment with ad formats, creatives, and targeting to push ROAS and scale efficiently. •⁠ ⁠Track every metric that matters, optimize in near-real-time, and iterate relentlessly. Analytics & Reporting •⁠ ⁠Build dashboards that actually tell a story - not just numbers. •⁠ ⁠Surface actionable insights from data, validate hypotheses, and use them to drive faster, smarter decisions. What We’re Looking For: •⁠ ⁠3–5 years in performance marketing, growth marketing, or digital media, ideally in e-commerce or Q-commerce. •⁠ ⁠Data-obsessed, comfortable with numbers, metrics, dashboards, and testing frameworks. •⁠ ⁠Resourceful, independent, and unafraid to test, fail, learn, and scale. •⁠ ⁠Creative thinker who can ideate campaigns that grab attention and convert. Nice-to-Have: Passion for FMCG, D2C, or Q-commerce brands. Why Go Zero: •⁠ ⁠You’ll see the direct impact of your campaigns on sales, growth, and brand traction. •⁠ ⁠Work in a fast-moving, experimental environment where ideas become campaigns in days, not months. •⁠ ⁠Play a central role in building the Q-commerce vertical from the ground up - and potentially lead it as we scale.