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Description
About Us: The global talent landscape has critical gaps, but at Miles Education , we're not just filling these voids - we're actively building pathways to a brighter future . Driven by our mission to empower businesses and enable talent , we tackle critical workforce shortages and skill gaps across sectors such as accounting, business, healthcare and technology. Outcomes First: We don't believe in cookie-cutter education. We start by analyzing industry needs, then meticulously craft transformative learning pathways that prime talent for success. Accounting: Through Miles Talent Hub, we address the accountant shortage in the U.S. by creating unique pathways for talent from both India and the U.S. Our initiatives like the Miles STEM Pathway and Miles CPA Pathway ensure that we equip accountants with the credentials and experience needed to excel in the global marketplace. Business: We revolutionize traditional education by integrating essential liberal arts as well as tech skills to develop well-rounded, future-ready business leaders. Healthcare: Leveraging the capabilities of Miles Talent Hub, we tackle the shortage of nurses and healthcare professionals in the U.S. by developing innovative pathways for global talent. This strategic approach helps fill immediate needs and builds a sustainable talent pool. Technology: Through our joint venture with Futurense Technologies, we ensure that Indian tech talent not only thrives but leads in the new, tech-driven AI era. A Force to be Reckoned With: With a dynamic team of over 700 professionals across India, US and globally, Miles Education stands as a beacon of opportunity and transformation. Our influence extends through a vast alumni network of over 70,000, partnerships with more than 100 universities, and collaborations with a staggering 600+ MNCs and corporations. We operate multiple training centers across the globe, establishing us as a powerhouse in education and talent development. Bootstrapped and Ballistic: Were a self-made success story, focusing steadfastly on fundamentals and outcomes rather than external fundraising. Growing at an astonishing CAGR of 70%+ and distinguished as one of the few profitable edtech companies in India, we are poised for substantial growth. Our target for the current fiscal year is a revenue of over $45 million (INR 375 crores +). Our robust financial health underscores our commitment to sustainable innovation and leadership in the educational sector. Miles is More Than Education, It's a Revolution: As the flagbearer of talent, we believe in bold solutions and transformative pathways to success. At Miles Education, we’re transforming education into a powerful catalyst for opportunity, fostering an exceptionally skilled workforce poised to conquer global challenges Join us if our virtues resonate with you: Hustle & Hard Work: We embrace relentless dedication to our mission, proudly working six days a week. This hustle culture is not just about putting in hours; it's about putting our heart into what we love to do. Empathy & Emotional Intelligence: We believe that true strength lies in understanding and compassion. By prioritizing emotional intelligence, we cultivate a nurturing and collaborative team culture. Valuing each other's perspectives not only strengthens our connections but also enhances our collective performance. Resilience to Change: Change is the only constant in our ever-evolving environment. We thrive on our ability to adapt swiftly and efficiently, turning challenges into opportunities. Ownership Mindset: We think and act like owners, taking accountability for outcomes. We lead by example, strive for excellence, and go the extra mile in service of our mission. Job Summary: We are looking for a data-driven and results-oriented Performance Marketing Lead to oversee and scale our digital acquisition efforts. You will be responsible for planning, executing, optimizing, and reporting on paid digital campaigns across various platforms including Google Ads, Meta (Facebook/Instagram), LinkedIn, programmatic channels, and affiliates. This role demands a sharp analytical mind, a creative approach to problem-solving, and strong leadership to manage internal and external teams. Key Responsibilities: Strategy & Planning Develop, manage, and optimize multi-channel performance marketing strategies to meet acquisition, retention, and ROI goals. Own the full funnel strategy—from awareness to conversion—for paid campaigns. Campaign Management Lead day-to-day execution and optimization of paid campaigns (Google, Facebook, LinkedIn, Display, YouTube, Affiliate). Conduct A/B tests and experiment with creatives, landing pages, audience targeting, and bidding strategies. Collaborate with content, creative, and product teams to ensure consistency across campaigns. Analytics & Reporting Monitor KPIs and report campaign performance regularly (CPL, CAC, ROAS, CTR, conversion rate). Use tools like Google Analytics, Google Tag Manager, and data dashboards to drive insights and inform decisions. Build forecasting models and budget plans based on past campaign performance. Team & Stakeholder Management Manage and mentor a team of performance marketers and collaborate with agencies as needed. Liaise with cross-functional teams including product, sales, and creative to align marketing goals with business outcomes. Platform Expertise Stay updated on the latest trends and updates in performance marketing tools, ad tech, and algorithm changes. Requirements: Bachelor’s or Master’s degree in Marketing, Business, or a related field. 7+ years of experience in performance marketing, preferably in high-growth tech or consumer-facing companies. Deep expertise in platforms like Google Ads, Meta Ads, LinkedIn Ads, DV360, etc. Strong understanding of attribution models, funnel optimization, and growth metrics. Proven track record of managing large budgets and scaling campaigns profitably. Hands-on experience with tools like Google Analytics, GTM, Mixpanel, HubSpot, or similar. Excellent analytical, communication, and leadership skills. Nice to Have: Experience in B2B/B2C SaaS, EdTech, FinTech, or E-commerce sectors. Certifications in Google Ads, Meta Blueprint, or related platforms. Exposure to CRO tools like Hotjar, VWO, or Optimizely.
