Performance Marketing Lead / Digital Marketing Lead

Job Title: Performance Marketing Lead / Digital Marketing Lead Company: Digileem Salary: ₹3 LPA – ₹5 LPA + Performance-Based Incentives Experience: Minimum 3+ Years Job Type: Full-Time Location: Bengaluru (On-site) About Digileem: Digileem is a leading digital marketing agency delivering end-to-end digital solutions. From Website and App Development to Google & Social Media Marketing, Local SEO, Online Reputation Management, Branding, and Performance Marketing, Digileem helps businesses scale through data-driven and performance-focused digital strategies. Job Description: We are hiring a Performance Marketing Lead to drive and scale our digital marketing initiatives. This is a leadership role responsible for planning strategies, optimizing paid campaigns, and leading the marketing and development teams to improve lead generation and overall business growth. The primary focus of this role is Digital Marketing performance, sales-oriented lead generation, and campaign scalability. Key Responsibilities: • Lead and manage the Digital Marketing and Development teams • Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and LinkedIn • Develop and implement new performance marketing strategies to enhance lead generation and sales • Research, define, and target high-intent audiences to improve conversion rates • Oversee campaign optimization, CPL control, and ROI improvement • Guide ad copy creation, creatives, and landing page funnel strategies • Monitor performance using GA4, Google Tag Manager, and Ads dashboards • Conduct A/B testing and data-driven optimizations across campaigns • Track targets, review weekly performance, and scale high-performing initiatives • Align marketing efforts with organizational milestones and revenue goals Requirements: • Minimum 3+ years of experience in Digital Marketing / Performance Marketing / PPC • Proven experience handling paid ads and lead generation at scale • Strong hands-on expertise in Google Ads and Meta Ads • Experience in campaign strategy, audience research, and optimization • Ability to lead teams and drive performance-oriented execution • Strong analytical, decision-making, and reporting skills • Experience in EdTech or education lead generation is an added advantage Immediate Joiners Preferred 🚀 📧 To Apply: Send your resume to hr@eduleem.com 📞 Contact: +91 96064 57499