Performance Marketing - Google Ads | Tardeo, Mumbai

IMZ Media Solutions Pvt Ltd
604, Arun Chambers, 6th Floor , Tardeo Main road, Janta Market, Tardeo, Mumbai Central,
Mumbai 400-034.Landmark- Next to A.C Market. Email address: jobs@imzmediasolutions.com
Contact number: +91 22 35612980

Job Description: Search Engine Marketing (SEM) Executive

We are looking for a results-driven Search Engine Marketing (SEM) Executive with at least 2 years of experience working in a digital ad agency and a proven track record in performance marketing for D2C (Direct-to-Consumer) brands. The ideal candidate will be skilled in Google Ads campaign management, optimization, and client communication, with a strong analytical approach to achieving RoAS-driven goals.

Key Responsibilities

• Google Ads Campaign Management:
• Set up, monitor, and optimize campaigns across Google Ads platforms, including Search, Performance Max (PMax), Shopping, Display, and YouTube.
• Implement strategies to maximize Return on Ad Spend (RoAS) for D2C clients.
• Conduct A/B testing of ad copies, audiences, and landing pages to improve performance.
• Monitor daily campaign performance, budgets, and KPIs to ensure alignment with client goals.

• Campaign Optimization:
• Perform ongoing keyword research and bid management to enhance campaign efficiency.
• Optimize ad creatives, extensions, and landing pages to improve Quality Scores and conversion rates.
• Identify and resolve issues affecting campaign performance through data analysis and troubleshooting.

• Client Coordination and Communication:
• Serve as the primary point of contact for assigned clients, managing day-to-day communication and updates.
• Provide performance reports with insights, learnings, and actionable recommendations on a regular basis.
• Collaborate with internal teams and clients to align on strategy, deliverables, and timelines.

• Performance Analysis:
• Analyze campaign data to identify trends, insights, and areas for improvement.
• Prepare detailed RoAS and performance metrics reports for stakeholders.
• Stay updated on industry trends and best practices in SEM and digital marketing.

• Certifications and Compliance:
• Leverage Google Ads Certification knowledge to drive best practices in campaign setup and optimization.
• Adhere to Google Ads policies and compliance guidelines.

Qualifications

• Minimum 1 year of experience in SEM within a digital ad agency, focusing on performance marketing for D2C brands.
• Proficiency in the Google Ads dashboard, including Search, Performance Max, Shopping, and other campaign types.
• Completed Google Ads Certification (must be up-to-date).
• Strong analytical skills with experience in managing RoAS-driven mandates.
• Excellent command of English, with strong written and verbal communication skills.
• Proven experience in managing client relationships and delivering measurable results.
• Familiarity with tools like Google Analytics, Google Tag Manager, and Excel/Google Sheets for reporting and analysis is a plus.

Preferred Skills

• Prior experience working with multiple D2C clients in a fast-paced environment.
• Hands-on experience with automation tools and scripts to improve campaign efficiency.
• Knowledge of additional platforms like Bing Ads and Facebook Ads is an advantage.

What We Offer

• A dynamic and collaborative work environment with opportunities to work on cutting-edge campaigns.
• Opportunities for professional growth and skill development in the performance marketing domain.
• Competitive salary and performance-based incentives.

Join our team if you have a passion for driving impactful SEM campaigns and delivering exceptional results for D2C brands!