Performance Marketing Executive

The Performance Marketing Executive at VISION WEB INDIA plays a crucial role in planning, executing, and optimizing paid media campaigns on Meta (Facebook & Instagram) and Google Ads. The primary focus of this position revolves around Lead Generation and E-commerce (Shopping Ads) for diverse industry clients. As a Performance Marketing Executive, you will strategize and manage campaigns across Meta and Google platforms, set up, monitor, and optimize Lead Generation & Shopping Ads, analyze performance metrics, conduct A/B testing for performance enhancement, collaborate with designers and content creators for effective ad assets, manage campaign budgets efficiently, and stay abreast of the latest ad platform features and industry trends. The ideal candidate for this position holds a Bachelor's degree in Marketing, Advertising, or a related field, possesses a minimum of 1 year of practical experience in Meta & Google Ads, exhibits proven expertise in Lead Generation and E-commerce/Shopping Ads, demonstrates a strong grasp of conversion tracking, Google Analytics, and Tag Manager, showcases analytical thinking abilities to derive insights from data, and communicates effectively both in written and verbal forms. Preferred candidates include Meta Blueprint or Google Ads certified professionals, individuals with prior experience in digital marketing agencies, and those familiar with tools like Hotjar, SEMrush, Ahrefs, or landing page builders (Unbounce, Webflow). The desired candidate is a quick learner, performance-driven, and a team player. VISION WEB INDIA offers a competitive salary based on experience, the opportunity to engage with multiple high-impact client projects, a collaborative and creative team culture, and access to advanced marketing tools and training. If interested in this role, please submit your CV to visionwebindia@zohomail.in or contact us at +91-6204897714.,