Performance Marketing Executive

We’re looking for a dynamic Performance Marketing Executive to plan, execute, and optimize paid marketing campaigns across platforms like Meta, Google, and others. The ideal candidate should have hands-on experience in managing ROI-driven campaigns, analyzing performance data, and delivering measurable results.

Key Responsibilities:

• Plan and execute Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube) campaigns.
• Monitor daily campaign performance and optimize for best results (CTR, CPC, CPA, ROAS).
• Conduct A/B testing of creatives, audiences, and landing pages.
• Collaborate with the creative team to develop engaging ad copies and visuals.
• Track and report campaign performance metrics using Google Analytics and platform dashboards.
• Manage ad budgets efficiently and ensure optimal spend allocation.
• Identify new trends and opportunities in digital marketing to improve campaign performance.
• Prepare regular performance reports and provide insights to the team/clients.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 1–3 years of proven experience in performance marketing.
• Strong knowledge of Meta Ads Manager, Google Ads, and Google Analytics.
• Experience with tools like Tag Manager, Looker Studio, or other reporting tools (preferred).
• Excellent analytical skills and data-driven mindset.
• Ability to manage multiple campaigns simultaneously and meet deadlines.

Job Type: Full-time

Pay: ₹9,282.96 - ₹33,166.78 per month