Performance Marketing Executive

Job Description

Role & responsibilities The purpose of this role is to drive efficient traffic and booking growth by executing spend and campaigns across key digital performance channels including display, PPC & affiliates Plan, create, and manage PPC campaigns across platforms like Google Ads, Bing, Facebook, and Instagram. Perform keyword research, competitor analysis, and ad copywriting. Monitor campaign performance daily and adjust bids, targeting, and creatives to improve ROI. Optimize landing pages and conversion paths to improve campaign performance. Track, report, and analyze website analytics and PPC campaigns using Google Analytics, Google Ads, and other tools. Conduct A/B testing on ads and landing pages to improve conversion rates. Stay up-to-date with the latest trends and changes in SEM and PPC strategies. Collaborate with the marketing team to align campaigns with business goals. Preferred candidate profile The Performance Marketing Executive is a crucial role responsible for managing and optimizing digital marketing campaigns across various platforms. This position requires a combination of strategic thinking and technical expertise to elevate our marketing efforts and deliver measurable result