Performance Marketing And AI Growth Lead

Company Description

At TailBlaze, we are spearheading India's first pet longevity movement, addressing the devastating impact of poor nutrition on pet health. By offering shelf-stable fresh meals with 40-45% protein content, we aim to extend the lives of pets. Our proprietary FreshTail™ Technology eliminates the need for refrigeration, and our WhatsApp-First Commerce ensures easy and trusted ordering for India's 487 million+ WhatsApp users. Founded by Manaall Maniyar, TailBlaze boasts a 95% customer retention rate and features on Blinkit and BBNow. Our vision for 2030 is to become India's leading pet longevity brand, adding 3-5 years to dogs' lives.

Role Description

This is a full-time remote role for a Performance Marketing and AI Growth Lead in the Founding Team. The role requires developing and executing performance marketing strategies, utilizing AI tools to drive growth, and analyzing performance data to optimize campaigns. The Lead will also be responsible for budget management, collaborating with cross-functional teams, and staying updated with industry trends. Daily tasks include monitoring KPIs, conducting A/B testing, and managing ad platforms.

Superpowers (needed)

• 2-4 years D2C/FMCG performance marketing experience
• Expert-level Meta Ads, Google Ads, marketplace advertising
• Advanced AI tool usage (ChatGPT, Heygen, Suno AI, Midjourney, etc.)
• Growth hacking mentality with startup hustle
• Experience in the pet care or nutrition industry is a plus

Career-defining Opportunity

• Equity

  : Significant ESOPs in fast-growing startup

• Growth

  : Founding team member in category-creating company

• Learning

  : AI-first marketing mastery

• Impact

  : Adding years to pets' lives through better nutrition

• Location

  : Ahmedabad advantage - 40% lower cost of living vs Bangalore

Compensation

₹6,00,000 - ₹10,00,000 per year + ESOPs + Performance Bonuses