Company Description At TailBlaze, we are spearheading India's first pet longevity movement, addressing the devastating impact of poor nutrition on pet health. By offering shelf-stable fresh meals with 40-45% protein content, we aim to extend the lives of pets. Our proprietary FreshTail™ Technology eliminates the need for refrigeration, and our WhatsApp-First Commerce ensures easy and trusted ordering for India's 487 million+ WhatsApp users. Founded by Manaall Maniyar, TailBlaze boasts a 95% customer retention rate and features on Blinkit and BBNow. Our vision for 2030 is to become India's leading pet longevity brand, adding 3-5 years to dogs' lives. Role Description This is a full-time remote role for a Performance Marketing and AI Growth Lead in the Founding Team. The role requires developing and executing performance marketing strategies, utilizing AI tools to drive growth, and analyzing performance data to optimize campaigns. The Lead will also be responsible for budget management, collaborating with cross-functional teams, and staying updated with industry trends. Daily tasks include monitoring KPIs, conducting A/B testing, and managing ad platforms. Superpowers (needed) 2-4 years D2C/FMCG performance marketing experience Expert-level Meta Ads, Google Ads, marketplace advertising Advanced AI tool usage (ChatGPT, Heygen, Suno AI, Midjourney, etc.) Growth hacking mentality with startup hustle Experience in the pet care or nutrition industry is a plus Career-defining Opportunity Equity : Significant ESOPs in fast-growing startup Growth : Founding team member in category-creating company Learning : AI-first marketing mastery Impact : Adding years to pets' lives through better nutrition Location : Ahmedabad advantage - 40% lower cost of living vs Bangalore Compensation ₹6,00,000 - ₹10,00,000 per year + ESOPs + Performance Bonuses
Company Description At TailBlaze, we are building India's first pet longevity movement to transform pet nutrition through science-backed, shelf-stable fresh meals. Our proprietary FreshTail™ Technology provides fresh nutrition without refrigeration, aimed at reducing premature canine deaths due to improper nutrition. With a mission to add 3-5 years to dogs' lives, we serve India's vast WhatsApp user base and maintain a 95% customer retention rate. Founded by Manaall Maniyar, a recognized entrepreneur and canine nutritionist, TailBlaze is dedicated to fundamentally transforming pet care by 2030. Role Description This is a full-time on-site role located in Ahmedabad for a Finance & Accounts Executive. The role includes managing financial statements, managing GST & compliances, financial reporting, conducting financial analysis, process building, handling payroll administration, and ensuring proper accounting practices. The Finance Account Specialist will work closely with various departments to support financial planning and ensure the financial health of the company. Qualifications CA/CMA/M.Com or Bachelor's in Commerce/Finance 2-4 years of accounting experience in India Strong knowledge of GST, TDS, and tax regulations Experience with accounting software and Excel Startup or small business experience preferred Detail-oriented with high accuracy standards Superpowers(needed) 2-4 years hands-on accounting experience, preferably in startups Expert knowledge of GST, TDS, and Indian tax regulations Advanced Excel/Google Sheets skills with financial modeling Experience with accounting software (Tally, QuickBooks, Zoho Books) Understanding of startup metrics (CAC, LTV, burn rate, runway) Career-defining Role Equity : ESOPs in fast-growing startup with Series A in 6-8 months Growth : Founding team member in category-creating company Learning : Build financial systems from scratch, scale with company Exposure : Direct access to fundraising, investor relations, strategic decisions Location : Ahmedabad advantage - 40% lower cost of living vs metros Impact : Your work directly enables company growth and investor confidence Compensation ₹4,00,000 - ₹6,00,000 per year + ESOPs + Performance Bonuses
Company Description At TailBlaze, we are spearheading India's first pet longevity movement, addressing the devastating impact of poor nutrition on pet health. By offering shelf-stable fresh meals with 40-45% protein content, we aim to extend the lives of pets. Our proprietary FreshTail™ Technology eliminates the need for refrigeration, and our WhatsApp-First Commerce ensures easy and trusted ordering for India's 487 million+ WhatsApp users. Founded by Manaall Maniyar, TailBlaze boasts a 95% customer retention rate and features on Blinkit and BBNow. Our vision for 2030 is to become India's leading pet longevity brand, adding 3-5 years to dogs' lives. Role Description This is a full-time remote role for a Performance Marketing and AI Growth Lead in the Founding Team. The role requires developing and executing performance marketing strategies, utilizing AI tools to drive growth, and analyzing performance data to optimize campaigns. The Lead will also be responsible for budget management, collaborating with cross-functional teams, and staying updated with industry trends. Daily tasks include monitoring KPIs, conducting A/B testing, and managing ad platforms. Superpowers (needed) 2-4 years D2C/FMCG performance marketing experience Expert-level Meta Ads, Google Ads, marketplace advertising Advanced AI tool usage (ChatGPT, Heygen, Suno AI, Midjourney, etc.) Growth hacking mentality with startup hustle Experience in the pet care or nutrition industry is a plus Career-defining Opportunity Equity : Significant ESOPs in fast-growing startup Growth : Founding team member in category-creating company Learning : AI-first marketing mastery Impact : Adding years to pets' lives through better nutrition Location : Ahmedabad advantage - 40% lower cost of living vs Bangalore Compensation ₹6,00,000 - ₹10,00,000 per year + ESOPs + Performance Bonuses
GROWTH MARKETING LEAD 🫵🏻 Join India's First Functional Pet Nutrition Revolution - Lead ALL Marketing REALITY CHECK: This is NOT your typical "Marketing Lead" role. What we're really offering: You'll START as a hands-on executor (doing the work yourself) You'll BECOME a team leader (hire 2-3 people under you by Month 4) You'll OWN growth (60% of revenue responsibility) You'll GET equity (founding team member, not employee) Why this matters: Most "Lead" roles are fancy titles with no real power. This is the opposite. TailBlaze is revolutionizing pet nutrition in India - we're adding 3-5 years to dogs' lives through science-backed nutrition. Backed by Investors, founded by 30U30 entrepreneur who built $7.5M ARR at Udaan. The Challenge: Scale to ₹1 crore/month. The Opportunity: Build marketing from scratch → Hire your team → Scale to Series A. The Truth About This Role (No BS) Phase 1 (Months 1-3): YOU Do Everything 60-70 hours/week, hands-on execution: Run Meta Ads, Google Ads yourself (₹2-5L monthly spend) Create content using AI tools (Heygen, ChatGPT, Midjourney) Optimize WhatsApp Business API for customer acquisition Build landing pages, email campaigns, analytics dashboards A/B test everything, optimize daily Why? Because we're too early to hire a team. You need to figure out what works FIRST. Phase 2 (Months 4-6): You Start Building Your Team Once channels are proven: Hire Performance Marketing Executive (₹4-6 LPA) to handle paid ads Hire Content Creator (₹3-4 LPA) for social media and community You focus on: Strategy, hiring, team management, founder collaboration Phase 3 (Months 7-12): You Become a True Leader 3-5 person marketing team under you: Performance Marketing Executive Content & Community Manager Graphic Designer Maybe a Growth Analyst You focus on: Overall marketing strategy and vision Team management and mentorship Fundraising pitch and investor relations New channel exploration and innovation Who This Role is PERFECT For: a. The Frustrated Mid-Senior Marketer Stuck in big company politics and slow decision-making Want to actually BUILD something, not just maintain Ready to work hard for equity, not just salary b. The Ambitious Junior Who Thinks They're Ready Have 4-5 years experience and feel underutilized Can handle pressure and ambiguity Want rapid career growth (6 months here = 3 years elsewhere) c. The D2C Expert Tired of Cookie-Cutter Brands Worked with fashion/beauty/FMCG D2C brands Want to build something with REAL impact (pet longevity) Ready for category-creation challenge Who This Role is TERRIBLE For: ❌ The "Strategy Only" Person If you haven't run ads yourself in the last 6 months, don't apply We need doers, not PowerPoint warriors ❌ The 9-to-5 Mindset Startup life means 60-70 hour weeks initially If work-life balance is priority #1, stay in corporate ❌ The "I Need a Team" Person You won't have a team for 3-4 months If you can't do the work yourself first, this isn't for you Compensation & Growth Path Year 1: ₹8-15 LPA + upto 0.5% Equity Base: ₹8-12 LPA (based on experience) Variable: 20% bonus on revenue targets Equity: upto 0.5% (founding team member vesting) Year 2: ₹15-25 LPA + Team Budget Salary increase based on Series A raise Budget to hire 3-5 person team Increased equity allocation Year 3: Marketing Head/CMO Path ₹25-35 LPA range Own entire marketing P&L 10+ person team C-suite trajectory The Math: Work at corporate: ₹12 LPA → ₹15 LPA → ₹18 LPA (3 years) Work at TailBlaze: ₹10 LPA → ₹18 LPA → ₹30 LPA + equity worth ₹50L-1Cr (if we exit) Why TailBlaze + Why Now The Market Opportunity: ₹21,000 crore Indian pet care market 40M+ pets, doubling in 4 years 35% YoY premium segment growth First-mover in "longevity nutrition" category The Founder: 30U30 Rising Entrepreneur Built $7.5M ARR at Udaan (unicorn) Left ₹70L job for this mission Has 2 unicorn exits The Ahmedabad Advantage: Your ₹10 LPA = Bangalore's ₹18 LPA (cost of living) 20-min commutes vs 2-hour commutes Premium office space at 1/3rd the cost Emerging startup hub with growing ecosystem Skills Required MUST-HAVE (Non-negotiable): 3-7 years D2C/FMCG/E-commerce marketing experience Hands-on Meta Ads + Google Ads (NOT just managed teams) AI tools proficiency (ChatGPT, Midjourney, Canva AI, etc.) Proven track record: Scaled brand from <₹5L to ₹20L+ MRR Data-driven: Can build dashboards, analyze cohorts, optimize funnels NICE-TO-HAVE: WhatsApp Business API experience Early-stage startup experience (0-50 employees) Pet owner/pet care category knowledge Team management experience Content creation skills Qualifications Bachelor's/Master's in Marketing, Business, or related field 4-7 years of growth/performance marketing experience Proven experience scaling D2C brands Strong analytical and creative thinking Comfortable with ambiguity and rapid change Salary Range ₹8,00,000 - ₹14,00,000 per year + 0.5% Equity (vesting over 4 years) + 20% Variable Pay About TailBlaze India's first functional pet nutrition brand revolutionizing how we feed dogs. Our proprietary FreshTail™ technology delivers 40-45% protein (vs industry's 18-22%) in shelf-stable fresh food. Mission : Add 3-5 years to every dog's life through science-backed nutrition. P.S. - Still reading? Good. That means you're seriously interested. Here's what happens next: Apply with HONEST answers to screening questions Top 20 candidates: 30-min video call (discuss your campaigns) Top 10 candidates: Assignment (create a TailBlaze campaign plan) Top 5 candidates: Meet founders in Ahmedabad Top 2 candidates: Reference checks + offer Timeline : Hiring in 3-4 weeks. We move fast. One more thing: If you're reading this and thinking "This sounds hard but exciting," you're exactly who we're looking for. Apply now. Alternative Application Method: Email: palak@tailblaze.in Subject: "Growth Marketing Lead - Name"