Performance Marketer

We are seeking a highly analytical and results-driven Performance Marketer to join our growing team.

Skills Required:

• Strong analytical skills (to assess data and derive insights).
• Proficiency in advertising platforms (Google Ads, Facebook Ads, etc.).
• Knowledge of tracking and analytics tools (Google Analytics, Excel, etc.).
• Understanding of conversion rate optimization and customer journey mapping.
• Ability to manage budgets and make data-driven decisions.

Responsibilities:

• Develop and execute performance-driven marketing strategies across various digital channels (e.g., Google Ads, Facebook, Instagram, LinkedIn, etc.).
• Optimize ad creatives and messaging to attract the right audience
• Oversee the marketing budget, ensuring effective allocation and spending across different channels based on performance.
• Analyze and interpret performance data (e.g., click-through rates, conversion rates, and cost per acquisition) to evaluate the success of campaigns.
• Provide regular reports and actionable insights to stakeholders, making data-driven recommendations to improve performance.
• Coordinate with sales teams to ensure leads and conversions are tracked accurately.
• Test new advertising platforms or strategies that could offer incremental gains.
• Experiment with new channels, tactics, and tools to stay ahead of competitors and optimize marketing performance.
• Stay updated with the latest trends, tools, and technologies in the performance marketing landscape.

Job Type: Full-time

Pay: From ₹25,000.00 per month

Work Location: In person