Performance Marketer

As a Performance Marketer / Digital Marketer with 3-5 years of experience, your role will involve managing and scaling paid media campaigns across various B2C channels in Coimbatore. Your primary objective will be to drive measurable growth through paid acquisition strategies, handling substantial budgets, and optimizing for conversions on platforms like Google Ads, Meta (Facebook & Instagram), YouTube, and other programmatic platforms. **Key Responsibilities:** - Plan, execute, and optimize paid media campaigns - Manage daily ad spends between 1.5 - 3 Lakhs for maximum ROI - Create full-funnel performance strategies - Analyze campaign performance using tools like Google Analytics and Meta Business Suite - Conduct A/B testing on creatives, audience segments, and landing pages - Develop audience segmentation and targeting strategies - Collaborate with design and content teams - Monitor market trends and competitors - Deliver regular performance reports with actionable insights **Qualifications Required:** - 3-5 years of hands-on experience in paid media campaign management - Proven track record of managing high-budget campaigns with strong ROI - Deep understanding of digital consumer journeys and conversion funnels - Proficiency in platforms like Google Analytics and Meta Business Manager - Familiarity with key performance metrics such as CPC, CPA, ROAS, CAC, and LTV - Strong communication skills and ability to work cross-functionally with design, product, and content teams If you are looking to excel in this role, prior experience in digital marketing agencies managing multiple clients or products, experience with performance marketing for D2C brands, and certifications in platforms like Google Ads or Meta Blueprint are preferred qualifications. If you are interested in this challenging yet rewarding position, apply now as a full-time, permanent Performance Marketer / Digital Marketer before the application deadline on 23/07/2025. For further inquiries or to apply directly, contact the employer at +91 6379880669 or seetha.deepakumar@realiti.io.,