Performance Marketer - Google & Meta Ads

As a Performance Marketer at Aromatan Brands Private Limited, your role involves managing and optimizing online advertising campaigns across platforms like Google and Meta (Facebook). You will be responsible for analyzing campaign performance, designing strategies for improved ROI, conducting A/B testing, and identifying growth opportunities. Your collaboration with the marketing team is crucial to align campaigns with company objectives, monitor budgets, and create detailed performance reports. Key Responsibilities: - Manage and optimize online advertising campaigns on Google and Meta platforms - Analyze campaign performance and design strategies for improved ROI - Conduct A/B testing to enhance campaign effectiveness - Identify opportunities for growth and make data-driven decisions - Work closely with the marketing team to align campaigns with company objectives - Monitor advertising budgets and optimize expenditure allocation - Create detailed performance reports to track campaign success Qualifications: - Proven expertise with platforms like Google Ads and Meta Ads for running and scaling campaigns - Proficiency in data analysis, performance monitoring, and using analytics tools to generate insights - Strong skills in A/B testing, campaign optimization, and ad creative strategy - Knowledge of digital marketing, audience segmentation, and customer acquisition strategies - Excellent communication and collaboration skills with the ability to work with cross-functional teams - Experience in designing and managing advertising budgets and optimizing expenditure allocation - Familiarity with the fragrance or lifestyle product industry is a bonus - Relevant bachelor's degree in Marketing, Advertising, or a related field Aromatan Brands Private Limited is a house of fragrance brands committed to delivering unique olfactory experiences. With a focus on sustainability and eco-conscious practices, the company blends traditional perfumery with innovative product development. Aromatan's brands, Aromafume and Dukhni, cater to a diverse global audience, aiming to shape the future of fragrance at scale.,