Performance marketer (Facebook Ad Specialist)

Location:

Salary:

About Roaswings Consultancy

Roaswings Consultancy

the US, UK, Canada, Australia, and Dubai

100+ profitable webinars

Facebook Ads Specialist

Your Role: What You’ll Be Doing

• Plan, launch & manage

  Facebook and Instagram ad campaigns

  for global coaching & webinar clients.
• Conduct deep

  audience research

  and create high-performing ad sets (custom + lookalike audiences).
• Handle

  Pixel setup, Conversion API, and event tracking

  like a pro.
• Run

  creative tests

  (video, image, copy angles) to find winners and reduce CPLs.
• Optimize for

  registrations, show-up rates, and conversions

  — not just traffic.
• Collaborate closely with

  funnel & copywriting teams

  to align ads with landing pages and webinar scripts.
• Monitor

  daily spend

  , track KPIs, and report on

  CPL, CTR, ROAS, and funnel performance

  .
• Scale winning campaigns while maintaining profitability.

What We’re Looking For

• 1–3 years of

  hands-on experience

  with Facebook/Meta Ads (agency or coaching niche preferred).
• Proven experience in

  lead generation/webinar funnels

  .
• Strong knowledge of

  Pixel, CAPI, custom conversions, and tracking tools

  .
• Clear understanding of

  ABO, CBO, Advantage+ campaigns, and scaling frameworks

  .
• Analytical thinker who loves diving into data to improve performance.
• Basic familiarity with

  Google Sheets, Tag Manager, or Pabbly/Make

  (bonus).
• Excellent

  communication and teamwork

  skills.

What You’ll Get

• Fixed salary of

  Rs. 25,000 – Rs. 40,000/month

  (based on skill & experience).
• Opportunity to

  work with global markets

  (US, UK, Canada, Australia, Dubai).
• Hands-on experience managing

  Rs. 1Cr+ ad budgets

  every month.
• A

  growth path

  toward Senior Media Buyer / Performance Marketing Manager.
• Supportive, high-performance

  in-office culture

  focused on learning and ownership.

If you love numbers, creativity, and the thrill of scaling campaigns worldwide, this is your place!

Apply here:

Our team will review your application and contact shortlisted candidates.