Performance marketer (Facebook Ad Specialist)

3 years

0 Lacs

Posted:1 month ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Description For The Role


Location

Salary

About Us :


performance marketing & webinar funnel agency

Facebook Ads Specialist


Roles and Responsibilities :


  • Plan, launch, and manage

    Facebook & Instagram ad campaigns

    focused on

    coaching offers and webinar funnels

    .
  • Conduct

    audience research

    and build targeted ad sets using custom and lookalike audiences.
  • Implement

    Pixel & Conversion API tracking

    , custom events, and funnel attribution.
  • Run

    creative testing

    (videos, images, copy angles) to reduce CPL and improve CTR.
  • Optimize campaigns for

    registrations, show-up rates, and sales conversions

    .
  • Work closely with funnel & copywriting teams to ensure ads align with

    landing pages, webinar scripts, and offers

    .
  • Monitor daily spend and deliver

    clear reports on CPL, ROAS, and key funnel metrics

    .
  • Scale winning campaigns while maintaining profitability.


Required Skills & Experience :


  • 1–3 years of hands-on experience in

    Facebook/Meta Ads

    (agency or coaching niche preferred).
  • Strong knowledge of

    lead generation campaigns

    and

    webinar funnels

    .
  • Experience with

    Pixel setup, CAPI, custom conversions, and tracking tools

    .
  • Solid understanding of

    ABO, CBO, Advantage+ campaigns, and scaling strategies

    .
  • Analytical mindset with ability to

    interpret data & optimize accordingly

    .
  • Basic familiarity with tools like

    Google Sheets, Tag Manager, or Pabbly/Make

    (bonus).
  • Excellent communication & teamwork skills.

What we offer:


  • Fixed salary of ₹25,000 – ₹40,000/month (based on skills & experience).
  • Opportunity to work in a

    high-growth niche (coaching & consulting)

    .
  • Hands-on experience managing

    large budgets & high-volume campaigns

    .
  • Career growth path toward

    Senior Media Buyer / Performance Marketing Manager

    .
  • Supportive in-office culture with learning, growth, and ownership.

How to Apply :


Please fill out the Google form, our team will contact you

https://forms.gle/QWW6dS6Jv9fZCiVk6

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