Performance marketer (Facebook Ad Specialist)

Job Description For The Role

Location

Salary

About Us :

performance marketing & webinar funnel agency

Facebook Ads Specialist

Roles and Responsibilities :

• Plan, launch, and manage

  Facebook & Instagram ad campaigns

  focused on

  coaching offers and webinar funnels

  .
• Conduct

  audience research

  and build targeted ad sets using custom and lookalike audiences.
• Implement

  Pixel & Conversion API tracking

  , custom events, and funnel attribution.
• Run

  creative testing

  (videos, images, copy angles) to reduce CPL and improve CTR.
• Optimize campaigns for

  registrations, show-up rates, and sales conversions

  .
• Work closely with funnel & copywriting teams to ensure ads align with

  landing pages, webinar scripts, and offers

  .
• Monitor daily spend and deliver

  clear reports on CPL, ROAS, and key funnel metrics

  .
• Scale winning campaigns while maintaining profitability.

Required Skills & Experience :

• 1–3 years of hands-on experience in

  Facebook/Meta Ads

  (agency or coaching niche preferred).
• Strong knowledge of

  lead generation campaigns

  and

  webinar funnels

  .
• Experience with

  Pixel setup, CAPI, custom conversions, and tracking tools

  .
• Solid understanding of

  ABO, CBO, Advantage+ campaigns, and scaling strategies

  .
• Analytical mindset with ability to

  interpret data & optimize accordingly

  .
• Basic familiarity with tools like

  Google Sheets, Tag Manager, or Pabbly/Make

  (bonus).
• Excellent communication & teamwork skills.
  

What we offer:

• Fixed salary of ₹25,000 – ₹40,000/month (based on skills & experience).
• Opportunity to work in a

  high-growth niche (coaching & consulting)

  .
• Hands-on experience managing

  large budgets & high-volume campaigns

  .
• Career growth path toward

  Senior Media Buyer / Performance Marketing Manager

  .
• Supportive in-office culture with learning, growth, and ownership.
  

How to Apply :

Please fill out the Google form, our team will contact you

https://forms.gle/QWW6dS6Jv9fZCiVk6