Performance Marketer (B2B – Paid Social)

Cybex Exim Solutions, a global leader in trade intelligence and data analytics, is looking for a hands-on B2B Performance Marketer who can independently manage, optimize, and scale paid social campaigns. This role requires core, end-to-end experience in Meta (Facebook/Instagram) and LinkedIn Ads with a proven performance track record.

Only candidates with direct, hands-on campaign ownership experience should apply. Experience limited to assisting teams or secondary tasks will not be considered.

Key Responsibilities

Paid Ads Management

• Independently plan, execute, optimize, and scale Meta (Facebook/Instagram) and LinkedIn Ads campaigns
• Experience with Google Ads & AdSense will be an added advantage

Full-Funnel Strategy Ownership

• Design and manage the complete marketing funnel:Awareness → Engagement → Retargeting → Nurturing → Lead Conversion

Tracking Setup & Measurement

• Implement and manage Meta Pixel, LinkedIn Insight Tag, GA4, and Google Tag Manager
• Ensure accurate event tracking and data integrity

Audience Segmentation

• Build and refine B2B custom audiences, lookalike audiences, and remarketing segments
• Deliver highly relevant and conversion-focused ad experiences

Analytics & Optimization

• Track and optimize key performance metrics: CTR, CPC, CPL, CAC, ROAS
• Run A/B tests and optimize campaigns daily within defined budgets

Email & WhatsApp Marketing

• Execute targeted campaigns for lead nurturing, retargeting, and conversion rate optimization

Creative Collaboration

• Work closely with design and content teams to develop high-converting creatives and landing pages

Skills & Experience Required

• 2–5 years of pure B2B performance marketing experience (not general digital marketing)
• Proven experience running Meta & LinkedIn Ads independently (strategy, execution, optimization, reporting)
• Ability to present past campaign KPIs during screening (CPL, ROAS, CAC, CTR)
• Strong expertise in GA4, Google Tag Manager, tracking setups, and PPC strategy
• Deep understanding of audience segmentation, retargeting, and funnel optimization
• Strong analytical mindset with a ROI-driven approach
• Bachelor’s degree required
• Google / Meta certifications are a plus

Job Type: Full-time

Pay: ₹13,939.08 - ₹35,000.00 per month

Work Location: In person