MARKETING KOLKATA
P ERFORMANCE MARKETER Hi,
I m Somashree, Talent Acquisition Partner at APPSeCONNECT. We re building an i through which enterprises can connect their business applications like ERP systems (SAP, Microsoft Dynamics, NetSuite, and others) with e-commerce websites, CRM solutions, and more.
Over the past year, APPSeCONNECT has undergone a phenomenal evolution! Over 1200 businesses have embraced our platform, shifting from traditional integration approaches to our robust, time-tested and scalable solution. Join us in revolutionizing the way businesses connect and grow!
Here s a quick to learn more about APPSeCONNECT
As we scale our efforts in 2024 and beyond, we re constantly looking for smart and talented individuals to learn and grow with us and make an impact in the B2B SaaS industry.
A concise glimpse into the role
Role Overview:
As a Performance Marketer, you will play a key role in driving growth by managing and optimizing paid acquisition campaigns across diverse digital channels. Reporting directly to the CEO, you will align digital marketing initiatives with the company s growth strategy, focusing on delivering measurable results and ensuring a strong ROI. This role requires a data-driven mindset, strategic thinking, and hands-on execution.
Your Time Will Be Invested In
Key Responsibilities:
1. Strategic Campaign Management
Plan, execute and optimize paid acquisition campaigns across channels such as Google Ads, LinkedIn and programmatic platforms to drive leads, customer acquisition and revenue.
Monitor and improve performance metrics including CTR, CPA and ROAS for continuous improvement.
2. Data-Driven Growth Strategies
Analyse performance data to uncover insights, informing strategies to enhance campaign effectiveness and ROI.
Design and test innovative growth experiments to improve conversion rates and optimize user funnels.
3. Budget Management & ROI Optimization
Manage campaign budgets, ensuring cost efficiency and positive ROI.
Stay ahead of emerging trends and recommend adoption of new tools or technologies to boost performance.
4. Collaboration & Market Presence
Partner with internal teams to enhance landing page conversion rates and ad performance.
Coordinate with external agencies and vendors to implement and scale campaigns effectively.
Conduct competitive and market research to stay informed on industry trends.
5. Continuous Learning & Adaptation
Stay updated with the latest trends, tools, and best practices in performance marketing.
Identify and optimize critical user journey touchpoints to reduce drop-offs and enhance engagement.
Requirements
Skills & Expertise
Proven experience in managing and optimizing paid campaigns across SEM, SMM, PPC and other acquisition channels.
Hands-on experience with tools like Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager and programmatic platforms.
Proficiency in website analytics tools (e.g., Google Analytics, SEMrush) and CRM platforms (e.g., HubSpot, Dynamics CRM).
Expertise in creating and optimizing landing pages and conversion funnels.
Familiarity with B2B lead generation tools like Apollo.io, Klenty, or Factors.ai.
Strong analytical skills and the ability to translate insights into actionable strategies.
Preferred Experience
Experience in SaaS/iPaaS industries.
Familiarity with outbound marketing tools and sales enablement platforms.
Educational Qualifications
Bachelor s or Master s degree in marketing, Business, or a related field.
3 5 years of experience managing paid campaigns with a focus on ROI-driven growth.
Qualifications:
- Graduation Department: Bachelor s or master s degree in marketing or any related field.
- 3 to 5 years of experience in Google Ads and SaaS/ iPaaS industry
What s in it for you?
- Make Friends & Fans - Work with zeal, get recognized, bond with like-minded people and witness your work impacting businesses positively across the globe!
- Work with the Best Minds - Your expertise matters! Get the opportunity to closely work with our founders. the leadership team, and gain knowledge from some of the best minds in the domain.
- Work and Play Together - Team Work-Vacations or Workcations on the house! Travel, stay, and slay with your team and get endless opportunities to bond, work, and explore together.
- Competitive compensation - Salary, Incentives, ESOPS
- Health is Wealth - Get company-wide medical insurance and health policies
- Interaction is the key - Have in-person gatherings, meetups, hackathons, and cultural events
- Keep Evolving - We organize learning and development programs to upskill employees
- State of the Art Infrastructure - We provide top-of-the-line equipment and the latest technology, both for in-office experience and our digital workplace. For, there should be no glitch amidst creativity!
At APPSeCONNECT we believe in the power of Connections.
- The Product - Our intelligent integration platform provides simple to use, yet powerful automation to businesses across the world. We aim to Connect businesses to a future of endless possibilities through automation.
- The Mission Our aim is to make integrations better, faster, and more intuitive for everyone, so that people can choose various best-of-breed applications to run their business and yet bind them together efficiently.
- What We Do - We help businesses unlock productivity through , and automation and accelerate time to market for organizations by rapidly identifying and automating as many business and IT processes as possible.
- Our Team, Our Biggest Flex - is comprised of creative individuals dedicated to creating value for themselves while closely working with APPSeCONNECT. Every day is a new opportunity to explore new horizons. We believe in creative liberty and have made APPSeCONNECT the perfect platform for automation champs to flex their innovative minds.
